It’s a tech world out there, and one that is increasingly driven by a mastery of mobile. This reality is changing consumer expectations and competitive dynamics.  Organizations are shifting from developing a strategy to developing strategic capabilities—and an examination of market leaders shows that systematized prototyping is emerging as one key capability. Read the new guide, Strategy and Prototyping, to […]

Great design is the foundation of a powerful user experience. And your customers have high expectations for both. Read our report, 12 Tips for Great Mobile Design, to find out how you can craft high impact experiences by placing design at the core of your business. Simply fill out the form to download the report.

Mobile channels aren’t just number one in engagement. They’re the number one business-driver for 83% of today’s industry-leading CEOs. And designing mobile experiences that drive ROI has become their number one priority. Read the guide, The (Enterprise-Friendly) Mobile Design Process, and learn: • Three keys phases of successful mobile experience design from market leaders • Eight steps digital leaders take […]

Unfortunately, we’ve all been there. Every now and then, we make cringe-worthy mistakes. But the mistakes that haunt us in our personal lives often aren’t as public as email marketing mistakes, which go out to hundreds and thousands of subscribers. Download this ebook to learn about the eight most common email marketing pitfalls and how you can avoid or fix […]

Read this complimentary copy of the SiriusView: Marketing Automation Platforms 2017 and learn more about Marketo’s key differentiators including its native multi-channel experience, live event management, and content recommendation functionalities. Marketo’s powerful marketing automation capabilities and seamless CRM integrations are complemented by our LaunchPoint ecosystem featuring over 500 technology and service providers that offer best-of-breed solutions for today’s marketers. The […]

There’s a lot of pressure on creatives today. Customers have an average of six devices, and expect a nonstop flow of content that’s always personalized and relevant. It’s challenging, but with the right tools you can boost your creative process — without giving up quality. Read Create the Change: Building a Creative Process for the Modern World to learn: • […]

See why Software AG’s Digital Business Platform is your platform for digital transformation. This white paper by CTO Dr. Wolfram Jost defines the digital business and details how the Digital Business Platform enables co-innovation between Software AG and the clever minds of our customers. Learn about the co-innovation process, how to road map your digital journey, and the core building […]

Winning in the digital world is possible for traditional or classic companies. It requires openness to rebuild software know-how and digital capabilities, and courage to start now. IoT, Industry 4.0 or Industrial Internet are all synonymous for the digital paradigm change. The journey is defined, the milestones are known, now it is all about execution.