Your customers are constantly overwhelmed with marketing messages, advertisements, and offers. To stand out, you need to deliver relevant content that increases conversion and engages your customers. Read Putting Email Marketing in Context to learn: • How to overcome common challenges of personalization and email • Best practices for implementing contextual email on a low budget • How to measure […]

This comprehensive buyer’s guide lays out the key practices for a successful business management systems evaluation. Learn about the key factors to consider in this important decision and the outcomes to strive for when selecting the ideal solution for your business.

How can media & publishing companies shorten the quote-to-cash cycle? This solution brief details the benefits of a single integrated system—like NetSuite’s modern business platform—to more efficiently run all aspects of media & publishing operations. Discover the ins-and-outs of this best-in-class technology and how it enables media & publishing businesses to streamline operations from every angle and drive growth.

Fragmented customer data from client databases, CRM systems, and various marketing platforms results in disjointed messages that can frustrate customers along their journey with a brand. Download the new eBook from Adobe, “Unleash Your Power: Accelerate Your Agency with a Data Management Platform,” to help your clients realize the full power of the data around them, create personalized customer experiences, […]

This buyer’s guide overviews the strategic approach for a successful business management systems evaluation in the media and publishing industry. Learn about the key factors to consider in this important decision and the outcomes to strive for when selecting the ideal solution for your business.

Download this whitepaper to uncover the four critical issues nonprofit organizations face when reaching the limits of QuickBooks.

Every year, consumers demand more personalized content. But the challenge is to deliver that content across new channels, devices, and experiences. Read The Marketer’s Guide to Articulating DAM Return on Investment to learn why a digital asset management solution can be the key to delivering more content, faster. Read the Adobe white paper to learn more about: • Why you […]

Personalization is no longer just about using data to learn about your customers and deliver relevant content. As channels and devices evolve, personalization is also about using your data to deliver experiences that every customer finds engaging. Read our new white paper, Experience Design Optimization: Where Personalization Goes to Grow Up, and learn: • The experience design optimization process • […]