Today, customer identity is the only constant in digital marketing. But as consumers switch from desktop to mobile, they are more and more difficult to recognize. But it’s not impossible. The Adobe white paper, Managing Anonymous and Authenticated Experiences Across the Customer Lifecycle, explains best practices to identify your anonymous and authenticated customers while complying with regulations, contracts, and industry […]

Download our new white paper, Retail Stores of the Future, to learn how you can bring the best of online shopping to brick-and-mortar stores. You’ll see how new digital marketing technologies and strategies can be applied to in-store interactions—so you can create immersive experiences everywhere your customers go. Read the white paper now to discover: • How retailers are blending […]

You want more consumers loyal to your brand, but how can you do that efficiently? Having the best product or services isn’t enough — they need to know you care deeply about them and your work. Get 6 basic rules to improve over your competition in this eBook.

Today’s technology provides us digital solutions that enable us to work anytime, anywhere. In this webinar brief Laurie McCabe explains: · How SMBs embrace cloud collaboration and communication solutions. · Why employee metrics and growth are connected for SMBs. · The mobile management challenges SMBs face.

Just how effective is mobile engagement when it comes to customer communication? Our friends at Vanson Bourne asked 8,000 mobile consumers a series of questions to find out. The results?  53% consumers often or always use their mobile device to research products or services before purchase  72% of consumers have abandoned a mobile experience because contact details were […]

View this white paper to learn how a detailed TCO evaluation shows cloud-based solutions can deliver significant savings compared to on-premises business applications. Cloud computing eliminates the need for individual companies to buy, deploy and maintain IT infrastructure or application software. In the cloud computing model (also known as software-as-a-service, or SaaS), the vendor takes responsibility for deploying and managing […]

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One of the fastest-growing solutions for evolving to the next-generation data center is Hyper-Converged Infrastructure (HCI). A well-architected HCI solution can dramatically increase efficiency, improve flexibility, and reduce TCO across the data center – without any trade-offs on performance or availability. Read the Trend Brief to understand Why Hyper-Converged Infrastructure and Why Now.