This whitepaper provides actionable insights on how to effectively deliver value in four key areas and highlights where the opportunities for an organization to profit are hiding. Our findings uncovered key contributing factors as to why today’s contact center struggles to identify, demonstrate, and defend their strategic value, return on investment and overall benefit to the organization. This whitepaper reveals […]

On the surface, business seems like nothing more than a series of transactions. But underneath business is about relationships—with vendors, employees, and most importantly, with customers. Smart, innovative companies know this and are moving to put customer relationships at the center of their business strategy. In this ebook, you’ll get a view into how five organizations use Zendesk in innovative […]

Marketers shouldn’t work in the dark. The science of online testing shines a light on your marketing, showing you what to optimize throughout the entire customer journey. The new Adobe guide, Finding Eureka, shows you how. Read the white paper to learn: Strategies and best practice approaches to online testing Incremental steps to improving your online testing The benefits of […]

As technology advances, customer expectations increase exponentially. The most recent positive experience they’ve had becomes their new baseline — and they expect every experience afterwards to be at least that good. Now, more than ever, companies must deliver the best experiences possible on every device and channel. To do this, IT and marketing teams must work together to use, manage […]

The new era in digital marketing requires knowledge, process and maturity. Over the past 6 years, we’ve surveyed companies around the world to understand their key marketing strategies and tactics. We’re sharing the latest findings in the 2015 Digital Marketing Survey Results report. Read the Adobe report to see why the key to success is anticipating customer needs instead of […]

If your company is a car, data can change it from a sedan to a Porsche. Data-driven marketing helps you predict what your customers want and deliver it faster and better. Our report, Demonstrating Impact: Pedal to the Metal, outlines five ways data-driven marketing can transform your business into a machine that can leave your competition in the dust. Download […]

Digital Clarity Group says most higher education institutions won’t transform to deliver superior experiences until it impacts the quality and quantity of their prospective student body. That means starting now will advance your institution ahead of your competitors. Read the Digital Clarity Group research report, Digital Transformation in Higher Education, and learn: • Practices institutions are using to drive engagement […]

Over 70 percent of successful Internet attacks now exploit vulnerabilities in the application or the application platform. NetScaler protects against a wide variety of threats with integrated security capabilities that protect application resources, augmenting existing network-layer security protections. Read this paper to learn how NetScaler is meeting modern demands for more robust datacenter security.