Decades of finance processes designed for the batch world have tied the hands for finance professionals. Now, it’s about running in real time and understanding the impact of decisions before they are made. It’s time to reimagine everything, so we can do anything.
Read more ›Managing Risk in an Age of Complexity
Managing risk has never been so important for businesses, nor has it been so difficult. New global research commissioned by SAP has revealed that an increasingly complex business and risk environment is severely challenging companies. This Loudhouse Research survey of 1,010 executives with responsibility for governance, risk and compliance (GRC) found increasing risk and regulation complexity is now the biggest […]
Read more ›Instagram Guide
There’s no denying that succeeding on Instagram isn’t just science – it’s art. To that end, we’ve enlisted the help of 12 Instagram artists to help you become a better one. In this guide, you’ll find: • 25 ideas for telling authentic visual stories; • Tips on which mobile apps and tools to try; • 20+ images for Instagram inspiration. […]
Read more ›The Complete Guide to Visual Commerce
With billions of images shared daily across a growing number of channels and touchpoints, there are now more opportunities for people to consume content and discover products than ever before. The result? Visual commerce – the emerging need for marketers and brands to understand how images engage and convert consumers at every point of the purchase funnel. If this sounds […]
Read more ›Conversica Best Practices for Sales Development
The Internet sales environment has evolved—your sales tools should too. Heavy workloads, high turnover and a high volume of leads can hold back even a talented sales team. Having the right tools for the job can help. That starts with understanding your prospect base, your place in the market and the flow of prospects through your sales process. In “Best […]
Read more ›Conversica- When Hot Leads Go Cold- Three Pitfalls to Avoid
The arrival of the Information Age means you have more data for sales than ever before. Now if you only had time to comb through it. Current sales research tells a clear story: opportunities are falling through the cracks as traditional lead generation methods and automated emails create more missed connections. Too often, the tactics businesses use to bridge this […]
Read more ›2015 Sales Effectiveness Report 4Ps of Lead Follo
Our researcher visited the websites of 327 companies across nine industries and asked to be contacted. Unfortunately, more than one-third of companies we contacted did not respond at all, even though we contacted them with a direct, specific inquiry. Among those who responded, here’s how they performed on our four metrics: Promptness, Persistence, Personalization and Performance. • Promptness: Only 8 […]
Read more ›2016 Mobile And App Marketing Trends
The app store is a crowded universe. And while some apps take off like shooting stars, most burn out. The best way to fine-tune your mobile apps to shine for eons, is to make them undeniably useful — so personalized and relevant that they become a natural part of people’s lives. Discover how to measure and optimize your apps so […]
Read more ›