How To Win More Customers With LinkedIn Marketing
When it comes to winning customers on LinkedIn, don’t rely on guesswork — use proven research and expert advice about LinkedIn content marketing and advertising. After all, when used effectively, LinkedIn is consistently one of the top marketing channels for generating high-quality leads and customer conversions among key business and professional audience demographics.
Defining The Modern CMO
Who is the modern CMO? As the owner of how customers see, hear and experience their brand, modern CMOs know the growth and fragmentation of digital marketing channels is creating new opportunities to reach listeners across different demographics, locations, devices and interests.
Six Marketing Trends To Watch In 2015
Marketing moves fast. Great marketers need to move faster. The new year is almost here, and with it, a slew of new challenges. It’s time for a fresh approach.
Changing The Game In Industrial Distribution: How Industrial Distributors Are Changing Their Business Models
A new generation of Industrial Distributors is defying convention. Rather than buying into the traditional rule book—scaling back investments during challenging economic times— innovative distributors see the upside. Leveraging technology and innovative approaches, a new generation of management writes new rules for the sector, extending their business models to gain market share.
The Distribution Challenge: Are You Asking Enough From Your ERP?
As a distributor of goods in today’s challenging economy, you face increasingly global competition, growing complexity of supply chains and trade regulations, and continued volatility of oil prices impacting transportation cost. And to top it off, you most likely operate on razor thin margins.
The Outlook For Wholesale Distribution In 2015: A Survey Of Key Business Objectives And Challenges Facing Wholesale Distribution Companies
The talent gap and the technology divide are both widening, while global economic uncertainty and other supply chain disruptions are still looming. Is your distribution business positioning itself to face these and other challenges in 2015? Download this new benchmark report, based on a survey of nearly 200 distribution businesses by Modern Distribution Management in partnership with NetSuite.
Customer Activation – Marketing With A Measurable Purpose
As a marketing leader you know that each customer experiences numerous touch points with your company throughout their lifecycle. And it’s the job of marketing to ensure that each interaction has a positive impact and moves the customer on to the next stage.
Employee Engagement – It’s Actually All About Your Leaders
they’re prepared, produce greater revenue, and deliver better customer service. That leaves 71% of employees who are not engaged or actively disengaged. What does this have to do with leadership? While development is critical to engagement, performance, and succession, its overall effectiveness is determined by the quality of an organization’s leaders.
