IT leaders understand the real-world road to all-IP means leveraging existing technology investments as well as intelligently integrating leading-edge IP capabilities. Utilizing Session Initiation Protocol (SIP) trunking for IP PBX telephone systems is a practical step in the evolution of business networks that currently rely on Primary Rate Interface (PRI) connections. SIP trunks offer the potential for cost-savings on telephone […]

Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue. In this comprehensive, 160 page guide, we cover topics ranging […]

The unified communications as a service market is growing fast. In fact Gartner reports that the market is growing 25 percent annually. But that doesn’t mean that every UCaaS implementation will automatically be a success from the start. There are a few key items to keep in mind that will improve your chances of widespread adoption in your company:• Involve […]

This article from Harvard Business Review demonstrates how the Internet of Things has begun to seamlessly connect technologies, unfortunately the components of an all connected ecosystem aren’t yet as interconnected as consumers would like. The integration is cumbersome and disjointed, leaving many support gaps. To deliver value in this new IoT era, companies must re-examine the scope of their services […]

Content is king. If you’re a modern marketer, you know why—it is the fuel for your lead generation and nurturing programs, driving leads through your funnel to become customers.But getting your content machine up and running is tough. Many marketers, in both large organizations and small, lack the budget, resources, and time to implement a content strategy that can truly […]

Every company has the same mission: to maximize their value. But in our view, your most valuable asset isn’t your product, or your branding, or even your team – it’s your customers. The most successful companies succeed because they excel during each stage of the customer lifecycle: in acquiring new buyers, in growing their lifetime value, and in converting them […]

Download The Definitive Guide to Lead Nurturing to explore lead nurturing through thoughtful explanations, industry thought leader interviews, checklists and charts. Use it to look beyond email and incorporate the many channels your buyers use into your lead nurturing strategy—from in-store to mobile to social. By the end you will know how to establish a strong relationship with your buyer […]

Setting up a lead nurture program is not a goal in and of itself. Instead, lead nurturing is a vehicle for your business to get to your overall goals. The key to designing an effective lead nurture program is taking stock of your current lead management processes. By asking the right questions, you will not only uncover opportunities for improvement, […]