Content Marketing has become an increasingly important part of a successful and strategic marketing mix. Today, marketers can become their own content publishers and develop audiences to attract attention. This benefits them in three key ways: it builds brand awareness, creates brand preference, and expands the brand’s reach to more buyers and potential customers at a much lower cost. In […]

In this original Cornerstone OnDemand research, we take on the question of whether one bad apple can really spoil the whole bunch when it comes to “toxic employees” in the workplace. Leveraging econometric analysis of a dataset of approximately 63,000 hired employees spanning approximately 250,000 observations, this report looks not only at the measurable costs of toxic behavior such as […]

According to Gleanster, CMOs at top-performing companies indicate that their most compelling reason for implementing marketing automation is to increase revenue (79%) and get higher quality leads (76%). The ROI of Marketing Automation eBook takes a closer look at the ways in which marketers can improve their return on marketing investment. The eBook covers: • The top two techniques for […]

Marketing automation comes up everywhere these days – but it’s more than just the latest buzzword. It’s a critical technology that’s necessary to ensure your marketing has the level of relevance, targeting, and sophistication that is necessary to grab the attention of today’s buyers. But, there are many misconceptions about what marketing automation is and isn’t. It’s more than just […]

Implementing a marketing automation solution is just the beginning to achieving marketing greatness. You need to be proactive and implement the right processes in order to maximize the full potential of your technology solution. Fortunately, there are many ways you can enable your teams and identify the skills needed to see significant success. This eBook provides you actionable lesson plans, […]

Seamlessly integrating mobile and distributed employees into the existing workforce presents new, complex challenges for your business. Download your free copy of the Frost & Sullivan report “Market Leadership Assessment: Empowering Today’s Diverse Workforce Through Cloud Communications,” and learn how the RingCentral cloud phone system uniquely supports modern workforces. This in-depth report analyzes:• Market factors that have accelerated the adoption […]

To help companies compete in this constantly changing business world, finance executives and their teams must be more responsive and focus on delivering greater value. Along with a unique, enterprise-wide business perspective, finance needs simple and agile solutions to solve the next decade’s challenges and accommodate the shift to becoming a service organization within the company. This eBook outlines some […]

In an increasingly competitive landscape, finance executives face many obstacles as they seek to support the business. Many of these hurdles stem from having disparate information systems — leaving finance unable to provide the real-time analysis needed to cope with escalating competitive pressure. These survey findings highlight the importance of financial planning and analysis (FP&A) to the enterprise and demonstrate […]