Are you throwing money down the drain? You are if you’re not onboarding and training your employees. Companies will think nothing of spending thousands to recruit the best talent—but balk at spending mere hundreds to onboard and develop them. The math doesn’t make sense: hiring good people can cost up to 30% of the position’s salary. Do that a mere […]

The hunt for top talent has never been more competitive. Employers need skilled talent that can hit the ground running and produce results. On the flip side, candidates are not just looking for any job – they are seeking meaningful careers with organizations they feel connected to and can o er long term opportunities. Companies lose $160 billion annually to […]

Let’s face it – the competition for top talent is fierce, and the best employees are looking for more than just a job. They want options, and they want meaning. Check out these 7 areas HR can fine tune to ensure they’re attracting and keeping the right talent around.

According to CMO Council, almost 80% of B2B marketers aren’t satisfied with their current levels of customer conversions. Our “8 Ways to Double B2B Landing Page Conversions” eBook provides form and landing page best practices to make sure you’re getting the most out of your lead generation efforts. The eBook covers: • How to use conditional fields to gradually ask […]

Learn why Pardot is the marketing automation solution of choice for Salesforce customers. This complete guide walks you through the marketing automation features that matter most to B2B marketers — and discusses the advantages of pairing them with Salesforce CRM. Learn more about how Pardot marketing automation can support your goals, and get an in-depth look at: • Pardot’s complete […]

B2B small businesses that achieve the highest growth in revenue are 7x more likely than the average B2B small businesses to adopt marketing automation technology (Gleanster). Marketing automation is a game changer for small businesses working with small marketing and sales teams — and Pardot clients are a testament to that fact. Learn how five small businesses are powering growth […]

Pardot and Salesforce are complementary tools that really reach their full potential when paired together. When integrated with Salesforce, Pardot can unlock much of the key functionality that top-performing sales and marketing teams now rely on, helping to bridge the gap between marketing and sales, provide greater insight into campaign performance, jumpstart lead generation efforts, and positively impact ROI. In […]

Learn how to create the ultimate sales and marketing tool by integrating marketing automation and your CRM. While these are two similar tools, it’s the differences between them that make them so compatible. Take a look at our white paper to get a more in-depth look at these differences, the benefits of integration, and a step-by-step look at the implementation […]