B2B small businesses that achieve the highest growth in revenue are 7x more likely than the average B2B small businesses to adopt marketing automation technology (Gleanster). Marketing automation is a game changer for small businesses working with small marketing and sales teams — and Pardot clients are a testament to that fact. Learn how five small businesses are powering growth […]

Pardot and Salesforce are complementary tools that really reach their full potential when paired together. When integrated with Salesforce, Pardot can unlock much of the key functionality that top-performing sales and marketing teams now rely on, helping to bridge the gap between marketing and sales, provide greater insight into campaign performance, jumpstart lead generation efforts, and positively impact ROI. In […]

Learn how to create the ultimate sales and marketing tool by integrating marketing automation and your CRM. While these are two similar tools, it’s the differences between them that make them so compatible. Take a look at our white paper to get a more in-depth look at these differences, the benefits of integration, and a step-by-step look at the implementation […]

According to Gleanster, B2B small businesses that achieve the highest growth in revenue are 7x more likely than the average B2B small businesses to adopt marketing automation. Thinking about investing in a marketing automation solution? Gleanster has assembled a research report to help support the case for marketing automation in small and medium-sized businesses. The report discusses: • Marketing automation […]

The marketing automation platform (MAP) market is rapidly changing, and businesses that “get it” know that marketing automation is essential to their long-term success. In fact, in their 2014 update to the SiriusView for Marketing Automation Platforms report, SiriusDecisions suggests that marketers who do not use and understand marketing automation are quickly becoming a dying breed. In essence, marketing automation […]

Enabling people in your organization to collaborate on a global scale has been costly and complicated – until now. “We work in a global workforce where business reaches beyond our borders and over the seas.” This best practices brief shows you how to easily and cost-effectively provide anyone in your organization – regardless of location or equipment – with integrated […]

This Gigaom Research study aims to help technology decision-makers better understand the role of IT in supporting the need for business agility and pace. In this report you will gain insight into: • How to increase business agility with the best tools for your workforce • Strategies to speed up new tool adoption so the workforce has a range of […]

This Gigaom Research report aims to help technology decision-makers better understand: • What the modern workforce thinks it needs to succeed in this rapidly changing world of mobile-first communications and new work-collaboration technologies • How IT is supporting those needs and overall corporate objectives • If there are gaps between worker expectations and IT requirements, and how technology buyers can […]