According to Gleanster, B2B small businesses that achieve the highest growth in revenue are 7x more likely than the average B2B small businesses to adopt marketing automation. Thinking about investing in a marketing automation solution? Gleanster has assembled a research report to help support the case for marketing automation in small and medium-sized businesses. The report discusses: • Marketing automation […]

The marketing automation platform (MAP) market is rapidly changing, and businesses that “get it” know that marketing automation is essential to their long-term success. In fact, in their 2014 update to the SiriusView for Marketing Automation Platforms report, SiriusDecisions suggests that marketers who do not use and understand marketing automation are quickly becoming a dying breed. In essence, marketing automation […]

Enabling people in your organization to collaborate on a global scale has been costly and complicated – until now. “We work in a global workforce where business reaches beyond our borders and over the seas.” This best practices brief shows you how to easily and cost-effectively provide anyone in your organization – regardless of location or equipment – with integrated […]

This Gigaom Research study aims to help technology decision-makers better understand the role of IT in supporting the need for business agility and pace. In this report you will gain insight into: • How to increase business agility with the best tools for your workforce • Strategies to speed up new tool adoption so the workforce has a range of […]

This Gigaom Research report aims to help technology decision-makers better understand: • What the modern workforce thinks it needs to succeed in this rapidly changing world of mobile-first communications and new work-collaboration technologies • How IT is supporting those needs and overall corporate objectives • If there are gaps between worker expectations and IT requirements, and how technology buyers can […]

The Federal Trade Commission reported over 332,000 consumer complaints due to identity theft, making it the top complaint in 2014. And more than 550,000,000 identities were exposed in 2013 due to data breaches. No wonder consumers still get a shiver of anxiety when they shop online. In fact, people abandon more than two-thirds (70%) of online purchases due to a […]

Web content management (WCM) isn’t new. But customer demands and expectations are changing. That’s why finding the right WCM solution that supports delivering better digital experiences is important. Forrester Research, Inc. evaluates 10 vendors and names Adobe a Leader in The Forrester Wave™: Web Content Management Systems, Q1 2015. Again. Read the report to see why Adobe received the highest […]

Windows 8 tablets provide a PC experience, for which many workers is essential to maintaining productivity. With Windows 8, users can run familiar desktop applications, maintaining productivity without having to find new ways to carry out their tasks. They can read, edit, and print emails and Office documents—tasks that can be a challenge on other tablets. In addition to these […]