Today’s remote support solutions, including remote control, desktop sharing, and web collaboration, offer much more than just remote control for PCs. Their functional footprint is expanding to include support for more devices and richer analytics for trend analysis and supervisor dashboards. Dozens of case studies provided by remote support vendors clearly document that adoption of remote control capabilities can have […]
Read more ›The Truth About Customer Experience
Companies have long emphasized touchpoints—the many critical moments when customers interact with the organization on their way to purchase and after. But this focus can create a distorted picture, suggesting that customers are happier with the company than they actually are. And it distracts from the more important picture: the customer’s end-to-end experience. In their research, the authors—partners at McKinsey—have […]
Read more ›The Alignment of Customer and Support Expectations
Support organizations are implementing new technologies and processes to better connect customers with technical support teams, and customer satisfaction is paramount. However, most organizations admit they’re not proactively aligning their priorities with their customers’ expectations. Are the needs of the support team different from what customers want and expect? Recent research by HDI delves into the two groups’ expectations and […]
Read more ›Predictions 2015: Most Brands Will Underinvest In Mobile
Download the Top 10 Mobile Predictions for 2015 to learn how you can win big in the new year by investing heavily in mobile marketing. You’ll learn about the oncoming mobile technology arms race — and you’ll discover the steps you must take to stay ahead of the pack. Download the report now to see all ten predictions and actions […]
Read more ›Mix Optimization Takes Over Planning
The more consumers interact with media, the more marketers know about their habits, and the less time they need to plan and guess actions. Mix Optimization Takes Over Planning, a new Forrester Research, Inc. report, shows why it’s important for marketers to transition to a marketing optimization platform and provides key steps that will help enable the transition. Read the […]
Read more ›MGI Research: Aria Systems Ranked #1 in Cloud Billing
MGI Research has just awarded Aria Systems with its highest ranking among cloud billing companies, in the 2015 MGI 360 Ratings. According to the MGI 360 Rating, customers cite Aria’s exceptional capabilities in managing complex billing requirements across corporate hierarchies, geographies, currencies, and billing modalities. The rating also notes “Customer satisfaction is high, in part due to the flexibility of […]
Read more ›The New Age of B-to-B Selling
Business-to-Business sales organizations have always been under pressure to uncover new opportunities, hit sales targets, and maximize productivity. But in today’s new age of the customer—where customers are better informed than ever and excellent service often trumps a lower price—sales goals cannot be reached simply through hard work. Sales teams need information that enables them to understand customers better and […]
Read more ›Big Data: A Modern Answer to a Modern Sales Problem
The sales process is changing, shifting the initial contact between rep and customer further and further back in the buying cycle. This executive brief analyses how sales functions can start using existing customer and sales data to reclaim the lost part of the buying cycle and start having higher value relationships with customers and prospects.
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