Boosting your inbox rates begins with an understanding of how your tactics in several key areas can affect deliverability. Read on to learn how to improve the ROI of your email operations by applying Email 101 best practices. Download our free E-Book to learn: • What’s at stake when it comes to the dollars and sense of deliverability. • How […]

Globalization, generational shifts, new attitudes towards work and the consumerization of IT are driving business leaders to reconsider the best ways to recruit, train and manage their precious talent. These changes in the way people work are an opportunity to put employees at the center of the business strategy, create a destination for employee collaboration and mobilize talent to deliver […]

Sir Francis Bacon said it best: “Knowledge is power.” And for marketers, there is no knowledge more powerful than knowing your customers. Understanding your customers’ preferences, browsing habits, and purchase history – across both online and offline channels – means you’re equipped to offer the most relevant, most meaningful customer experience. Engaging your customers when, where and how they want […]

World-class digital insurer Aviva is the 6th largest insurance company in the world. By unifying their customer data into a single repository and employing data-driven marketing they’ve been able to understand their customer’s needs faster. Through data-driven marketing Aviva can proactively interact with customers across multiple channels, enhancing loyalty, increasing campaign ROI and meeting regulatory compliance quickly. This case study […]

Mobile provides unlimited opportunities and methods for marketers to connect with anyone, anywhere, anytime. It also provides increased power to your customers. This Campaign Manager Leadership Series eBook will cover how marketers can improve your campaign responses by leveraging mobile in your campaigns.

A look at the importance of customer data–who they are, what they do, what they’re interested in, what motivates them–in creating a holistic customer view. This paper looks at how data-driven marketing creates more loyal and more satisfied customers.

Facebook Ads is an extremely powerful and effective platform, but isn’t the easiest to navigate. So Simply Measured asked some of the most influential social media brand marketers for their top tips for advertising on Facebook, and the result was this guide. Download these tips to learn Facebook Ads best practices, including: – A crash course on using Facebook Ads […]

Twitter is a network built for speed and the changes can be hard for marketers to keep up with. This Twitter eBook from Simply Measured delivers the most current metrics and tactics for analyzing your brand’s activity. Learn what’s changed in the last year and how to keep your Twitter strategy ahead of the curve. Download this eBook to get: […]