The marketing landscape has fundamentally changed: long gone are the days of spray-and-pray promotions and untargeted broadcast advertising campaigns that ignore customer preference and lifetime value. Consumers demand relevant, real-time and personalized interactions with the companies they engage with, and are willing to abandon the brands that fall short of their expectations. Meeting those expectations, however, requires knowing who your […]

These are just a few examples of how companies can optimize the collaboration of sales teams both internally and externally. And in doing so, they can increase the effectiveness of sales around account planning, sales execution, forecast management, and much more, as well as improve communications within the company. Advances in leading edge web-based meeting technology provide a cost effective […]

For contact center agents and administrators, delivering an “average” customer experience can be challenging enough, let alone delivering an “exceptional” one. But great customer service isn’t a fantasy—hundreds of great companies deliver it daily. In fact, a recent Forrester study showed that the number of companies with “good” or “excellent” customer experience index scores has steadily increased between 2007 and […]

Turn tire kickers into customers (and other lead nurturing cliché’s that actually work). Lead nurturing can seem overwhelming – especially with everyone yelling for it, but few understanding what it’s all about. The key to success is starting small and building a foundation. Read this helpful guide to discover common mistakes and dependable answers for lead nurturing (hint: it’s more […]

Your CEO might not care how many emails you sent last week, but they do care about revenue. To earn a seat at the table with your C-suite, enterprise marketers must continually prove that marketing isn’t a cost center — it’s a revenue driver. Luckily, today’s CMOs have technology on their side. The right marketing automation platform, combined with smart […]

Today, CEOs expect their CMOs to be leaders in digital business innovation and growth. But even though marketing automation is at the center of the marketer’s ability to lead digital growth, enterprise marketers are some of its slowest adopters. Positioning your enterprise company to take full advantage of technologies like marketing automation can mean making comprehensive changes that affect the […]

More-empowered buyers are forcing traditional B2B marketers to become increasingly customer-centric. Consequently, B2B marketers can no longer rely on a one-size-fits-all messaging strategy to reach customers. Life-cycle marketing can help them go beyond old-school funnel marketing to develop a much more personalized, multichannel view of their buyers’ wants and needs. This free eBook offers: • Guidelines for B2B marketers just […]

If you want to influence the online conversation about your company, you need dedicated brand advocates who can participate in social media on your behalf. Advocates are invested in your success, aligned with your objectives and willing to defend your company. But where can you find them? Don’t look far. Your best potential social advocates are actually your own employees. […]