When it comes to marketing your brand on Pinterest, it shouldn’t be a question of why—it should be a question of why not. Over 1,500 brands in the travel, fashion, home improvement, CPG (Consumer Packaged Goods), and tech industries have already flocked to Pinterest in droves. With over 70 million users, Pinterest is all about discovery. Your audience checks into […]

Nobody wants to get blasted. Commercial email marketing evolved out of the traditional direct-mail mindset, which is all about big campaigns sent to many, on the marketer’s schedule, not the buyer’s. Popular marketing expressions such as batch and blast, hit the database, and e-shot, certainly don’t have positive connotations. The sentiment behind the words is telling. When you batch and […]

When it comes to winning customers on LinkedIn, don’t rely on guesswork — use proven research and expert advice about LinkedIn content marketing and advertising. After all, when used effectively, LinkedIn is consistently one of the top marketing channels for generating high-quality leads and customer conversions among key business and professional audience demographics. In this definitive LinkedIn marketing guide, we […]

Who is the modern CMO? As the owner of how customers see, hear and experience their brand, modern CMOs know the growth and fragmentation of digital marketing channels is creating new opportunities to reach listeners across different demographics, locations, devices and interests. However, CMOs also recognize these same trends are increasing the personalization, complexity and volumes of content and data […]

Marketing moves fast. Great marketers need to move faster. The new year is almost here, and with it, a slew of new challenges. It’s time for a fresh approach. In this report, we sat down with some of the smartest agency marketers we know, including Alex Jutkowitz, managing director of GroupSJR, Eric Fulwiler, VP of Social at Mullen and Rebecca […]

A new generation of Industrial Distributors is defying convention. Rather than buying into the traditional rule book—scaling back investments during challenging economic times— innovative distributors see the upside. Leveraging technology and innovative approaches, a new generation of management writes new rules for the sector, extending their business models to gain market share.

As a distributor of goods in today’s challenging economy, you face increasingly global competition, growing complexity of supply chains and trade regulations, and continued volatility of oil prices impacting transportation cost. And to top it off, you most likely operate on razor thin margins. World Class Enterprise Resource Planning (ERP) implementations have been shown to address these challenges and produce […]

The talent gap and the technology divide are both widening, while global economic uncertainty and other supply chain disruptions are still looming. Is your distribution business positioning itself to face these and other challenges in 2015? Download this new benchmark report, based on a survey of nearly 200 distribution businesses by Modern Distribution Management in partnership with NetSuite. Get deep […]