Who is the modern CMO? As the owner of how customers see, hear and experience their brand, modern CMOs know the growth and fragmentation of digital marketing channels is creating new opportunities to reach listeners across different demographics, locations, devices and interests. However, CMOs also recognize these same trends are increasing the personalization, complexity and volumes of content and data […]

Marketing moves fast. Great marketers need to move faster. The new year is almost here, and with it, a slew of new challenges. It’s time for a fresh approach. In this report, we sat down with some of the smartest agency marketers we know, including Alex Jutkowitz, managing director of GroupSJR, Eric Fulwiler, VP of Social at Mullen and Rebecca […]

A new generation of Industrial Distributors is defying convention. Rather than buying into the traditional rule book—scaling back investments during challenging economic times— innovative distributors see the upside. Leveraging technology and innovative approaches, a new generation of management writes new rules for the sector, extending their business models to gain market share.

As a distributor of goods in today’s challenging economy, you face increasingly global competition, growing complexity of supply chains and trade regulations, and continued volatility of oil prices impacting transportation cost. And to top it off, you most likely operate on razor thin margins. World Class Enterprise Resource Planning (ERP) implementations have been shown to address these challenges and produce […]

The talent gap and the technology divide are both widening, while global economic uncertainty and other supply chain disruptions are still looming. Is your distribution business positioning itself to face these and other challenges in 2015? Download this new benchmark report, based on a survey of nearly 200 distribution businesses by Modern Distribution Management in partnership with NetSuite. Get deep […]

As a marketing leader you know that each customer experiences numerous touch points with your company throughout their lifecycle. And it’s the job of marketing to ensure that each interaction has a positive impact and moves the customer on to the next stage. But how can you measure the success of your combined efforts and their impact on your customer’s […]

Only 29% of North American employees are emotionally engaged: they’re prepared, produce greater revenue, and deliver better customer service. That leaves 71% of employees who are not engaged or actively disengaged. What does this have to do with leadership? While development is critical to engagement, performance, and succession, its overall effectiveness is determined by the quality of an organization’s leaders. […]

Everyone loves a good spreadsheet. But if you have more than a few hundred employees, tracking performance, training, and succession with them is the stuff of nightmares. Spreadsheets and paper-based processes can’t give you deep, real-time insight into how your employees are performing or how to make them—and your company—more successful. But a talent management system can. Our clients shared […]