As the effectiveness of traditional advertising declines, marketers must find new ways to promote their brand campaigns. Rather than focusing dollars solely on paid advertising, the new imperative is the convergence of paid, owned, and earned media. However, generating earned media within your paid and owned channels is a relatively new concept and can be a challenge for marketers. We’ve […]

We partnered with The CMO Club to survey over 200 Fortune 500 CMOs from around the country. They were asked questions about their biggest priorities, their challenges for 2014, and the best ways to engage their audiences. What we found is sure to get the gears in your head turnin’.

Choosing the best social technology platform to build your social campaigns can be a difficult task. Knowing the right questions to ask and what tools are needed to create captivating campaigns are vital in finding the perfect platform for your brand. In our exclusive whitepaper, we give you the insights needed to find the right social technology platform for your […]

What kinds of remarkable things? How about more inventory, so you can boost your revenue? How about new offerings that will help you better compete for sponsorship dollars? Sounds too good to be true, right? Well, it’s not. In a series of three steps, this whitepaper will reveal a new approach to creating sponsorship offerings that will knock the socks […]

Sponsorships are a valuable way to connect with your target audience. How are you leveraging this opportunity to increase audience engagement and improve ROI? By integrating social media into your sponsorship, you’ll boost exposure and attract more attention. Download this report to learn the five ways you can ensure your brand gets noticed.

Online retailers do everything they can to build successful e-commerce sites to increase sales and drive revenue. There’s never any acceptable reason to let poor database and web site performance get in the way. When it comes to optimizing database performance, here’s what leading e-commerce retailers did to ensure optimal performance. Download this eBook to learn: • Why the databases […]

Big Data analytics, mobile technologies, and cloud computing all can help finance move beyond number-crunching. Once they master these and other innovations, finance executives expect that they will be in a good position to improve the speed and depth of fact-based decision making at their companies — which, in turn, will drive their businesses forward in an increasingly complex, competitive, […]

Finance leaders have been talking about expanding the value-added role of their teams for a long time. The debate is no longer whether the finance and accounting function needs to become a more strategic partner to the rest of the business but rather how to get there. Technology innovation has caught up to this ambition, and what was once aspiration […]