It’s more than just leads. Amplify existing CRM systems with new technologies. New enhancements to customer relationship management (CRM) systems are driving revolutionary changes in Marketing’s relationship to Sales. As such, lead flow and lead criteria are only the first of many factors that marketers can take into account to enable their sales teams. In fact, there are five key […]

As advertising continues to evolve, we continue to provide the latest insights and trends. The Adobe Advertising Benchmark 2014 report gives you the information you need to identify better opportunities to make the most of your advertising efforts. Read the report to get the latest insights into: – Search spend trends – Search engines – Mobile spend – Click-through rates […]

Download our Field guide to marketing analytics to identify the defining characteristics of mature marketing analytics practices and to learn how your program can join their ranks. You’ll discover four steps to analytics maturity, from benchmarking your current performance to creating a long-term competitive advantage. And you’ll learn how the right marketing analytics can transform your business results. Download the […]

How Smart Enterprises Are Making It Work Today, employees are tech savvy and want more of a say about the tools that they use to get their work done. But bringing your own device (BYOD) creates a number of challenges when it comes to enterprise mobility, and it’s essential that organizations know how to go about finding — and managing […]

Mobile applications allow organizations to securely enable mobility with apps that can tap into huge volumes of data often stored in the cloud. Read this white paper to find out why mobile apps have been slow to take hold in the enterprise world and looks at what mobile apps are enabling in terms of productivity and collaboration today. Finally, this […]

Though smartphones, tablets, and other devices continue to dominate the spotlight, the real stars of the next phase of the enterprise mobility evolution will be mobile apps. To avoid future complications, enterprises will need to adopt a mobile application management (MAM) strategy that gives IT the oversight to safeguard corporate data and end users the freedom and flexibility to attain […]

As enterprises mobilize business processes, more and more sensitive data passes through and resides on mobile devices. The importance of mobile security is obvious, but getting a grip on it can be tough. If you have gaps in your approach to mobile security, you’re not alone – and there are enterprise mobility management (EMM) solutions designed to address each major […]

Unfortunately, today’s collaboration tools are designed with the desktop in mind and impose severe productivity and usability limitations on participants using smartphones or tablets. To maximize end-user productivity, enterprises need to adopt effective and affordable real-time collaboration solutions and services that provide team members with the same capabilities and experience from the road as from the desktop. This white paper […]