The do’s and don’ts of buying a workstation are always changing as new technologies come out that push the performance envelope. Are you feeling left behind? When can you tell that it’s time to upgrade your workstation? This do’s and don’ts guide, sponsored by Lenovo® and Intel®, tells you what you should look for and what to avoid when purchasing […]

If you’re relying on standard PCs to run complex CAD and engineering software, you’re undercutting user productivity and your company’s bottom line. Organizations face a choice between desktop PCs and workstations for running professional applications. Do you understand the benefits and drawbacks of each? This white paper, sponsored by Lenovo® and Intel®, explains the key reasons your organization should be […]

It’s the small guide to big ideas to improve your marketing automation expertise. More marketers are implementing marketing automation to maximize the value of their data, improve engagements, and effectively measure effectiveness. While automation technology also helps companies become more data-driven to improve accountability, it can be challenging to understand how to make the most of its functionality. The Marketing […]

For many companies, including consumer brands, retailers, social networks and gaming sites, sending large volumes of email is business as usual. Some social networking sites, for example, send as many as a few billion emails a day. But no matter how much companies send, they all send mail to keep communities engaged and in-the-know. Our guide covers how to send […]

Whether it’s bad subject lines, unattractive offers or technical issues at the root of your problems, if your email’s not performing as it should, you will fall short of your business objectives. It doesn’t have to be this way. The Six Secrets of Successful Senders provides a framework for your overall approach to effective email marketing and customer communication programs. […]

Boosting your inbox rates begins with an understanding of how your tactics in several key areas can affect deliverability. Read on to learn how to improve the ROI of your email operations by applying Email 101 best practices. Download our free E-Book to learn: • What’s at stake when it comes to the dollars and sense of deliverability. • How […]

Globalization, generational shifts, new attitudes towards work and the consumerization of IT are driving business leaders to reconsider the best ways to recruit, train and manage their precious talent. These changes in the way people work are an opportunity to put employees at the center of the business strategy, create a destination for employee collaboration and mobilize talent to deliver […]

Sir Francis Bacon said it best: “Knowledge is power.” And for marketers, there is no knowledge more powerful than knowing your customers. Understanding your customers’ preferences, browsing habits, and purchase history – across both online and offline channels – means you’re equipped to offer the most relevant, most meaningful customer experience. Engaging your customers when, where and how they want […]