When mobile is done right, businesses reap the benefits. Companies using mobile analytics see an 11.2% increase in marketing ROI compared to a 15.9% decrease for companies that don’t. The Aberdeen Group report, Mobile Analytics: Precision Marketing across Mobile Touch-Points, provides insights into better mobile strategies. Read the report to see how incorporating analytics into your mobile marketing strategy will: […]

The most successful community banks are using advanced customer relations management (CRM) and collaboration technology to mitigate risks and maximize opportunities. Are you ready to take the first step towards a more profitable future? Download this white paper to learn how.

Banking customers and prospects are interacting over phone, social, mobile and in person. The mountain of data captured at each of this touch points makes it challenging for a bank’s different lines of business to respond to prospects and customers in a streamlined fashion. In this white paper created in partnership with American Banker, you’ll learn how you can increase […]

Every company has the same mission: to maximize their value. But in our view, your most valuable asset isn’t your product, or your branding, or even your team – it’s your customers. The most successful companies succeed because they excel during each stage of the customer lifecycle: in acquiring new buyers, in growing their lifetime value, and in converting them […]

The marketing landscape has fundamentally changed: long gone are the days of spray-and-pray promotions and untargeted broadcast advertising campaigns that ignore customer preference and lifetime value. Consumers demand relevant, real-time and personalized interactions with the companies they engage with, and are willing to abandon the brands that fall short of their expectations. Meeting those expectations, however, requires knowing who your […]

These are just a few examples of how companies can optimize the collaboration of sales teams both internally and externally. And in doing so, they can increase the effectiveness of sales around account planning, sales execution, forecast management, and much more, as well as improve communications within the company. Advances in leading edge web-based meeting technology provide a cost effective […]

For contact center agents and administrators, delivering an “average” customer experience can be challenging enough, let alone delivering an “exceptional” one. But great customer service isn’t a fantasy—hundreds of great companies deliver it daily. In fact, a recent Forrester study showed that the number of companies with “good” or “excellent” customer experience index scores has steadily increased between 2007 and […]

Turn tire kickers into customers (and other lead nurturing cliché’s that actually work). Lead nurturing can seem overwhelming – especially with everyone yelling for it, but few understanding what it’s all about. The key to success is starting small and building a foundation. Read this helpful guide to discover common mistakes and dependable answers for lead nurturing (hint: it’s more […]