Managing your company’s financials is the backbone of your business and is vital to the long-term health and viability of your company. To continue applying the necessary financial rigor to support rapid growth, the accounting department needs the right tools to most efficiently do their job. Read this white paper to understand the 10 essentials of a complete financial management […]

Lead scoring. It’s not voodoo marketing anymore. Did you know that accurate lead scoring can result in a 192% higher average lead qualification rate? Unfortunately, the task of effectively assigning weights to each inquiry can seem daunting. Use this guide to learn the basics of lead scoring so you can enable your marketing and sales teams to identify where each […]

“Mobile First” and “Mobile Only” are gaining more and more traction as mobile traffic continues to earn a greater percentage of overall digital activity. A recent report showed that consumers now spend 37% of their time online on mobile devices—and growing—but brands are still struggling to create experiences that don’t frustrate their customers. But don’t worry – we’ve got you […]

In October 2013, Janrain commissioned Blue Research to assess consumer attitudes of brands efforts to personalize digital interactions and whether social login is considered a valuable tool that supports these activities. Surveying a cross-section of approximately 600 U.S. consumers, the results show that consumers are not only being mistargeted, but that 94% are taking action, including automatically deleting and unsubscribing […]

The rise of the social consumer creates tremendous opportunities for organizations to develop deeper relationships with their customers in support of their business objectives. Whether your goals are to acquire new users, increase on-site engagement, or collect and leverage customer insights (or all of the above), a comprehensive user management platform solution will play a critical role. Start your needs […]

Consumers have been increasingly vocal about their desire for more information to inform their purchase choices. However, they are also dissatisfied with traditional in-store service and are seeking out expert advice online—and not just from friends and family. To offer a complete and satisfying customer experience, retailers need to leverage the increasing power of online brand advocates to create uniquely […]

The cloud allows for global reach and scale, but you must ask the right questions to determine the cloud solution for you. Ensure glocalized support, end-to-end talent management, correlated data, adaptability, ease of use, and global collaboration.

Enterprise sales organizations are recognizing that tablets are becoming a critical tool in their sales peoples arsenal to help drive tangible business value. This report from Forrester Research, Inc. helps you understand how tablets are empowering sales people, how tablets drive value, from impactful presentations to better close rates, gives examples of successful companies that have implemented tablet sales enablement […]