Online meetings are like cars – they are everywhere nowadays, but not everyone knows how to drive them effectively. “The best way to get better at online meetings is to participate in more of them.” This brief by Gihan Perera, founder of First Step Communications, provides 10 practical tips for keeping control of your online meetings.

What does your posture say about you? What about your gestures? If you want to maximize your impact in online presentations, you need to get a grip on your body language. “Understanding how you look on camera and what angles work for you is an easy way to show your audience that you know what you’re doing and that they […]

If you want to build social media influence effectively, you’ve got to focus on the activities that deliver results. Here’s how to get started. “Use social media to magnify your expertise and become an authority. That’s the way to be truly influential in social media, which means you’ll attract the right sort of clients and customers to your business.” This […]

Like any good performance, the live webinar should capture attention and stir discussion. For the content marketer, this conversation ends only when the curtain falls on a successful sale. “You’re creating a one-act play, so your players have to be well-rehearsed, relaxed, professional and on message.” This WebAttract eBook explores how to plan, produce and present webinars so polished they’ll […]

Wondering whether people really pay attention during your webinars? Well, if you engage them right, you’ll know they are. “With a bit of creativity and some effective tools, you can keep your audience glued to the screen and attentively listening to your dialog.” This eBook by Tom Bunzel, author of Tools of Engagement, surveys 7 tools you can use to […]

With just a few clicks of the mouse, webinars get you in front of the people you need to reach. But are you maximizing the full potential of your webinar tools? “Using webinars to spread information inside your organization will save money, save time, improve the speed of knowledge transfer and help employees feel connected to your vision and mission.” […]

Without good writers, a business can’t have the ammunition to communicate their goals, beliefs, successes and more to prospects through content. Hiring great content writers isn’t always easy though — there’s a process, and it’s a mix between being at the right stage of your content strategy and asking interviewees the hard questions. In this eBook, you’ll learn how to […]

For the 5,000 faculty and administrative staff at Princeton, delivering the best classroom experience means having the most up-to-date software on their computers. But making that possible was becoming more challenging for the university’s 11-person Office of Information Technology (OIT) Software Support team, which manages the desktop infrastructure. This case study reveals how the IT team at Princeton University installed […]