Bring Your Own Device is a growing trend where employees use personally owned mobile devices to access privileged company resources. While BYOD can reduce corporate costs and improve employee morale, it can lead to serious problems for corporate IT departments, including higher management costs, less control over content, compliance issues and security risks. This paper examines BYOD, presenting the results […]

You may be saying to yourself, “Not another white paper on responsive design!” But after reading this white paper, you will have a better idea of what exactly responsive design is and understand why just having a responsive design website won’t solve much unless you focus an equal amount of attention on delivering contextually relevant user experiences across all digital […]

Make sure you’re asking the right questions from your data, and uncovering attributes about customers that you can respond to in real-time, in order to deliver the relevant website experiences needed to grow your business. This eBook reveals eight dos and don’ts of segmentation, as well as ways to leverage that knowledge to deliver more relevant customer experiences and improve […]

Produced in association with Econsultancy, this exclusive research explores what is driving online personalization, the tactics and types of data being used to tailor the online customer experience and the barriers to success. Some of the key research findings: • Personalization is seen as vital for business performance: 94% of in-house marketers surveyed see personalization of the web experience as […]

In the age of the empowered customer, marketers have to stop thinking of email as a single channel focused solely on retention. Data and the mobile mindset of consumers are changing the job of the email marketer. This white paper explores different ways that companies can benefit from email campaigns that work in unison with other areas of the organization, […]

Have You Ever Been Confused By Website Optimization Jargon? Since testing and optimization of your website depends on your company, consultants, and third-party partners speaking a common language, we’ve put together a comprehensive list of the terms to help you. Get everyone speaking the same language with this comprehensive glossary of website optimization terms. From A/B Testing to Website Usability, […]

Business software is meant to satisfy the needs of the business. But when your existing software comes up short, why fall into the trap of putting it on life support—supplementing with spreadsheets and other remedial efforts—when it’s actually never been easier to upgrade to a better, more robust financial management system. Download this report from Mint Jutras to see why […]

A common objective for a website is to convert an anonymous visitor to an engaged and active registered user. The challenge is to make this process easy for the visitor while still obtaining valuable demographic information that the site can then leverage to personalize the user experience. The good news is there are established best practices in implementing online user […]