Today’s B2B buyers are socially sophisticated and informed. Your sales team must be too. Do you have the tactics, tools and training to leverage social media for sales success? Build your funnel and crush your quota with real-world tips on using social to listen, learn and engage.  

How CHROs Deliver Business Impact: Five Things the C-suite Should Know About Talent and How HR Can Deliver It.  HR and strategic talent practices can have a significant impact on a business — lowering turnover, increasing employee engagement, retaining your best people, and boosting revenue per employee. Find out what successful CHROs know about creating business impact and leveraging best […]

Have sales and marketing come knocking at your door already? If not, they soon will be. Marketing automation systems are not a passing fad; they are providing measurable and impressive ROI across the enterprise. Learn more anout the right IT tools to engage customers online and keep them engaged until they buy. Download: “WHY MARKETING AUTOMATION? AN IT PROFESSIONAL’S GUIDE”

Hopeful messaging is wasted messaging. Clear targeting means more than just Who. It also demands a knowledge of How, When, and What. Read this quick guide on what you can do to ensure your web pages and white papers, social posts, and search optimization are primed and ready for any “road to discovery” your audience takes. Get a clearer picture […]

Successful software companies use metrics and benchmarking to gain visibility into business performance. Every finance leader should be able to assess your company’s health through comparisons with peer companies and by establishing your own unique metrics. To get started, download this free paper from OPEXEngine, a leading software metrics and benchmarking research company.  You will learn how to: Ÿ• Calculate key […]

Bring Your Own Device is a growing trend where employees use personally owned mobile devices to access privileged company resources. While BYOD can reduce corporate costs and improve employee morale, it can lead to serious problems for corporate IT departments, including higher management costs, less control over content, compliance issues and security risks. This paper examines BYOD, presenting the results […]

You may be saying to yourself, “Not another white paper on responsive design!” But after reading this white paper, you will have a better idea of what exactly responsive design is and understand why just having a responsive design website won’t solve much unless you focus an equal amount of attention on delivering contextually relevant user experiences across all digital […]

Make sure you’re asking the right questions from your data, and uncovering attributes about customers that you can respond to in real-time, in order to deliver the relevant website experiences needed to grow your business. This eBook reveals eight dos and don’ts of segmentation, as well as ways to leverage that knowledge to deliver more relevant customer experiences and improve […]