Produced in association with Econsultancy, this exclusive research explores what is driving online personalization, the tactics and types of data being used to tailor the online customer experience and the barriers to success. Some of the key research findings: • Personalization is seen as vital for business performance: 94% of in-house marketers surveyed see personalization of the web experience as […]

In the age of the empowered customer, marketers have to stop thinking of email as a single channel focused solely on retention. Data and the mobile mindset of consumers are changing the job of the email marketer. This white paper explores different ways that companies can benefit from email campaigns that work in unison with other areas of the organization, […]

Have You Ever Been Confused By Website Optimization Jargon? Since testing and optimization of your website depends on your company, consultants, and third-party partners speaking a common language, we’ve put together a comprehensive list of the terms to help you. Get everyone speaking the same language with this comprehensive glossary of website optimization terms. From A/B Testing to Website Usability, […]

Business software is meant to satisfy the needs of the business. But when your existing software comes up short, why fall into the trap of putting it on life support—supplementing with spreadsheets and other remedial efforts—when it’s actually never been easier to upgrade to a better, more robust financial management system. Download this report from Mint Jutras to see why […]

A common objective for a website is to convert an anonymous visitor to an engaged and active registered user. The challenge is to make this process easy for the visitor while still obtaining valuable demographic information that the site can then leverage to personalize the user experience. The good news is there are established best practices in implementing online user […]

Never before have digital marketers been blessed with such immense quantities of online customer data, yet been so incapacitated by how to use it. Marketers are sitting on a gold mine of customer intelligence – one that remains largely untapped because the advent of big data has yet to be followed by established practices for managing and utilizing such data. […]

Marketers have officially gotten over the hump of “what do we do about social?” and are now thinking strategically about how and where to employ social technology to drive business results and improve the bottom line. When used effectively, social technologies can become the center of an integrated marketing strategy, driving loyalty and brand engagement while delivering rich, never-before-available user […]

The shift to a Social Web will see traditional demographics like age, gender and geography augmented with more behavioral profiles made up of interests, friends, habits, and brand affinities. These traits, long coveted by marketers, have always been hard to obtain and even harder to utilize … Until now.