Never before have digital marketers been blessed with such immense quantities of online customer data, yet been so incapacitated by how to use it. Marketers are sitting on a gold mine of customer intelligence – one that remains largely untapped because the advent of big data has yet to be followed by established practices for managing and utilizing such data. […]

Marketers have officially gotten over the hump of “what do we do about social?” and are now thinking strategically about how and where to employ social technology to drive business results and improve the bottom line. When used effectively, social technologies can become the center of an integrated marketing strategy, driving loyalty and brand engagement while delivering rich, never-before-available user […]

The shift to a Social Web will see traditional demographics like age, gender and geography augmented with more behavioral profiles made up of interests, friends, habits, and brand affinities. These traits, long coveted by marketers, have always been hard to obtain and even harder to utilize … Until now.

Client virtualization is an important IT strategy aimed at improving employee productivity by supporting mobility and bring your own device (BYOD) initiatives while assuring application and data security. At the same time it has the ability to improve efficiency and reduce IT infrastructure management costs. On the surface the benefits of client virtualization are very attractive, but without proven deployment […]

How can traditional performance reviews be made better, without losing the proven benefits they bring? Could social tools be used to rank and evaluate employees? Which approach is best for your business? The answer is a blended approach, as more and more companies are learning. Find out how to integrate peer input from social tools with formal reviews and discover: […]

Recruiting managers know there are many ways to reach applicants, from social media to mobile and job boards to referrals. So why is finding great candidates so difficult? Mainly it’s because applicants are changing the game, sharing every detail of your recruiting process online and comparing you with other potential employers. This complimentary SuccessFactors best practices discusses six ways to […]

Lead scoring. It’s not voodoo marketing anymore. Did you know that accurate lead scoring can result in a 192% higher average lead qualification rate? Unfortunately, the task of effectively assigning weights to each inquiry can seem daunting. Use this guide to learn the basics of lead scoring so you can enable your marketing and sales teams to identify where each […]

Just how “modern” is your marketing? A recent survey of your 500 of your marketing peers revealed something startling: less than 1 in 6 felt they were fully-integrating Modern Marketing concepts. How do you compare? (If outbound campaigns are the first things on your tool list, you may end up last in the competitive race.) This special report from the […]