The annual SANS Top New Attacks and Threat Report is out and full of some of the most critical data and best practices from some of the industry’s leading cybersecurity experts. Based each year on the SANS Institute’s “Five Most Dangerous Attacks” panel at RSA, the Top New Attacks and Threat Report looks at the trends in attacker behavior and […]

Keeping your environment safe from evil is a top priority. But when you can’t handle detection and response in-house, it’s time to look for a partner who can help. In this Rapid7-commissioned 2022 Total Economic Impact™ (TEI) study from Forrester Consulting, you’ll learn how Rapid7’s Managed Detection and Response (MDR) service drove a significant Return on Investment (ROI) for a […]

This year’s Vulnerability Management Survey highlights some of the trends in vulnerability management based on the data we have gathered over the past two years. This webcast explores the results of our 2021 Vulnerability Management Survey, which examines key issues such as: • How organizations are discovering different types of vulnerabilities• Who is responsible for the different processes related to […]

Drive customer health, retain your base, and expand your existing customers-with Conversica AI Assistants for Customer Success Read the eBook to learn how Conversational AI:• Helps scale Customer Success teams• Autonomously motivates product adoption/ usage and promotes customer health• Helps retain and grow revenue from your existing base at scale High customer-to-account-manager ratios make it difficult to proactively address customer […]

The conversation about the US economy is all over the place—and the uncertainty is giving revenue teams a massive headache. If you’re in Marketing, Sales, or Customer Success, you’ve probably been living the reality for a few months now. Your discretionary spending is being cut and so is your customers’, headcount is frozen or even rightsized, pipeline is down, sales […]

Marketers are being forced to shift away from in-person events and trade shows in favor of virtual events. It can be difficult to calculate the ROI of a virtual event vs. an event you were live, in-person for, as the time to pipeline can be much longer without having a face-to-face conversation as a jumping off point. However, by driving […]

Hyper-Personalized, Two-Way Conversations at Scale Read this eBook to learn how Conversational AI scales:• How to better execute on established ABM strategies• ABM execution, leading to iconic customer experiences• Increased engagement rates• Critical high-quality pipeline generation• Accelerated deal cycles Marketers and Salespeople are always pursuing new ways to improve their ability to attract and convert revenue. One such improvement many […]

The new sales and marketing divide: It’s not what you think ABM is an essential weapon helping companies better target, engage, and ultimately close deals with best-fit, high-value accounts. But that’s only part of the equation. Unfortunately, ABM execution is lagging due to capacity limitations and an inability to scale personalized outreach. To explore the issue more deeply, Conversica commissioned […]