Defining The Modern CMO

Who is the modern CMO?

As the owner of how customers see, hear and experience their brand, modern CMOs know the growth and fragmentation of digital marketing channels is creating new opportunities to reach listeners across different demographics, locations, devices and interests. However, CMOs also recognize these same trends are increasing the personalization, complexity and volumes of content and data their organization must manage.

This report explores how the role, responsibilities and profile of the CMO is evolving in the era of social TV, multi-channel digital and mobile marketing.