Effective Mobile Engagement Report

Based on the survey results with nearly six thousand respondents across twelve countries, the 2015 edition of Effective Mobile Engagement finds—similar to its predecessor—that mobile engagement is widespread already and growing quickly. Other conclusions supported by the research should be abrupt wake-up-calls for companies who haven’t yet figured out that getting mobile engagement right should be the single most important operational initiative of the year. Our research finds that mobile engagement is worth billions, the Internet of Things is a unique driving force behind it, the type of device consumers use to engage really matters, and with only an exception or two, mobile engagement across industries is still largely unsatisfactory.