eMarketer Tech-Talk: Personalization and Identity – Understanding Your REAL Customer
Customer Identity & Access Management (CIAM) plays a central role in the conversion funnel. It unlocks insights, such as preferences and usage patterns spanning how, where and when customers are signing up, signing in and engaging with your digital services.
Watch this Tech-Talk to learn how identity data can be utilized to enrich user profiles stored in Customer Data Platforms (CDPs) in order to provide actionable insights to business systems that drive conversion and trust.
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