NASCAR® Captures Big Data Insight to Drive Compelling Engagement
NASCAR needed a way to monitor and make sense of social, digital, broadcast and traditional media conversation and coverage. It engaged HPE to provide an end-to-end solution comprising HPE services, HPE software, and HPE hardware to build a state-of-the-art Fan and Media Engagement Center. NASCAR is now better able to engage with fans and media in ways that surprise and delight.
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