Picking Up the Pieces Using all Your Data to Fuel Meaningful Customer Interactions
Start with data-driven marketing – the process of collecting, analyzing, and executing on insights from structured and multi-structured data (i.e., big data) across the enterprise to drive customer engagement. By connecting with your customers and anticipating their needs through predictive analytics and multi-channel metrics, marketers can consistently deliver a high-quality, customer-driven brand experience.
Tags: gf_row
