Real Time Customer Data in the Cloud

When looking at the characteristics of the successful retailer of the future, you are hard-pressed to find a more important function than a consistently positive customer relationship across all the channels in which they want to shop. The modern consumer engages with retailers online via desktop, mobile and other channels as well as coming into stores. They assume that you have data on them and their preferences across those channels, and are often flustered when store associates neither have access to, nor care to use, information on how important they are as a customer.