Spotify’s Churn Rate and Inactive Subscribers: Should the Music Industry Be Concerned?
(Source: Billboard) Churn is a vital metric for measuring a SaaS company’s health, in part because it is much more expensive to acquire new customers than to keep existing ones. … The RoW is accounting for a steadily growing percentage of Spotify’s net global subscriber additions over time, clocking in at 10 percent of net new subs in 2017 …