A deep dive into the tech available to better manage complex construction projects No matter your position within a construction company, you have likely recently encountered exciting new technology. Decision-makers need to understand today’s cutting-edge technology to prepare for what is rolling out tomorrow. In this ebook we review the risks associated with technology, overview the tools currently available to […]

Today every single aspect of marketing has an associated numerical value: open rates, followers, shares, clickthrough rates, leads created, pipeline created, revenue, and so on. Yet for all the improvements in our ability to measure, marketing still struggles with it’s perception as a cost centre—it’s relationship with growth is still unclear in many organisations. This report by Marketo and B2B […]

We’ve been hearing it for some time now—marketers need to earn a seat at the revenue table. But how do you go about doing that? It all comes down to proving—and improving—marketing’s contribution to the bottom line using metrics that matter. For too long, marketing has been seen as a cost center. And it’s not hard to see why—marketers have […]

How marketing metrics and analytics can benefit you The role of marketing is constantly evolving, and more than ever, marketing has to prove its impact on the success of the business. With increasing pressure, marketers must take control over the revenue process with insight into marketing’s impact on revenue. Marketing is the key to the customer acquisition kingdom, and metrics […]

It’s an exciting, albeit challenging time for marketers—new channels, strategies, and technologies have empowered us to engage our buyers like never before. At the same time, due to the abundance of available information, buyer expectations have increased, leaving marketers to fight for their attention as we showcase our products and services. In response, organizations are implementing an account-based marketing (ABM) […]

What should you look for in construction software? Many rapidly growing construction companies face this question. This Buyers Guide will walk you through what questions to ask when evaluating different software, successful adoption plans for your teams, and give some ideas on what to look for when approaching software vendors.  Read this Buyers Guide to learn: • What you need and […]

Rework due to poor document control costs the U.S. construction industry $4.2 billion a year. And an inconsistent record set is a primary cause of rework, which negatively impacts construction productivity and the bottom line. Imagine being able to update an entire team’s sheets in real-time without having to wait for a new set to be printed, delivered, and distributed. […]

While many factors contribute to construction project cost overruns, the primary factor is low productivity. In fact, construction is one of the few industries that is less productive now than it was 60 years ago. Low construction productivity costs the U.S. global economy $1.6 trillion a year. As costs from inefficiencies continue to soar, the construction industry must make productivity […]