This 29-page report evaluates the performance of the three most popular NoSQL DBs under different cluster configurations and workloads—using the YCSB benchmarking tool. NoSQL databases were developed to meet the scalability and agility requirements of today’s high-load applications. So, when deciding on a NoSQL system, it is important to know how the technologies perform under increased workloads. This document provides […]

Data protection and security for sensitive data – especially personally identifiable information (PII) – has become a top priority for every enterprise. One reason this concern must be addressed immediately is the introduction of tough new regulatory requirements such as the General Data Protection Regulation (GDPR). Also pressing the agenda forward is an increase in cybersecurity threats and the critical […]

This whitepaper from Stratecast and Frost & Sullivan provides expert advice to business technology leaders who are exploring data management strategies and solutions. This third-party research finds that relational databases are clearly obsolete for managing the vast majority of today’s data – and that making the move to NoSQL is critical to the survival of modern businesses. So, why do […]

Why use NoSQL? Innovative companies like AT&T, GE, and PayPal have successfully transitioned from relational to NoSQL for their critical web, mobile, and IoT applications. By understanding where to introduce NoSQL, how to model and access the data, and how to manage and monitor a distributed database, you can do the same. This white paper explains the need for non-relational […]

The impact of social media transcends almost every aspect of our daily lives—work, politics, breaking news, and more. Today, it’s almost universally used—by consumers and brands—and is one of the most effective channels to connect with your audience. Social media marketing offers marketers a vast opportunity to engage with their buyers, across the entire customer lifecycle, on the platforms they […]

Advertising has evolved. No longer is it restricted to print publications, static billboards, radio, and television. Modern technologies have opened the door to a whole new era of advertising–digital advertising. Digital advertising allows marketers and advertisers to reach and appeal to their core audiences in new ways and with more precision. The challenge of meeting the modern buyer’s expectation of […]

Not all email is created equal. Customers and prospects have learned to filter out noise, so your email needs to be more trusted, more relevant, and more conversational. Download our new Definitive Guide to Engaging Email, a jam packed 150+ guide, to move beyond basic batch and blast email to a whole new level of engagement. With all of the […]

Struggling to find the right metrics for reporting on your marketing programs, or confused on how to optimize your campaigns for better results? If you need a better way to prove the success of your marketing activities, download the Definitive Guide to Marketing Metrics and Analytics to learn more about the key success The role of marketing is constantly evolving. […]