Identity has always been a component of an effective cybersecurity program. Now it’s taking on a more central role, as attacks increasingly use phishing and other methods to steal credentials and log into accounts. As a pillar of the Zero Trust approach to security, Identity is also crucial to granting user and service access on a least-privileged basis. Read this […]

Artificial intelligence is reshaping how organizations operate and is powering innovative products and services by commoditizing optimization, data analysis, anomaly detection, and other prediction-based applications. In this white paper, we aim to pull back the curtain on Okta’s relationship with AI by exploring why Identity is especially well-positioned to benefit from AI and how Okta is leveraging AI in its […]

Customer Identity & Access Management (CIAM) plays a central role in the conversion funnel. It unlocks insights, such as preferences and usage patterns spanning how, where and when customers are signing up, signing in and engaging with your digital services. Watch this Tech-Talk to learn how identity data can be utilized to enrich user profiles stored in Customer Data Platforms […]

After years of uncertainty, the labor market balanced slightly in 2023. Data shows a stabilization of key recruitment metrics, and an overall decrease in recruitment marketing costs. Despite this stability, it remains imperative to stay up to date with recruitment marketing benchmarks to track your performance and adjust your strategy. Appcast’s 8th annual Recruitment Marketing Benchmark Report has the data […]

Learn how to build efficient, elastically scaling, multi-region applications using this blueprint that walks through options, approaches, and best practices for both the application and persistence layers. What’s inside the O’Reilly Architecting Distributed Transactional Applications guide:• The platforms, tools, and deployment methods that work best for building modern applications• The best approach to architecting your application and database layers• What […]

It’s easy to get wrapped up in what’s trending and lean into strategies that are popular—but that doesn’t necessarily mean it will move the needle. In collaboration with Oracle’s Chad S. White, Litmus surveyed email marketers on which email marketing trends they’ve been tapping into and which trends have been the most effective. Learn which email trends you should adopt […]

Tapping into trends in email is a fantastic way to help fuel your testing and learning—and maintain relevancy. However, the challenge lies in determining which trends to prioritize. In collaboration with the email community, Litmus has explored anticipated developments for the future and built a guide pinpointing eight essential email marketing and design trends you should be tapping into (and […]

Email marketers are not only responsible for protecting subscribers’ data, but also using it in transparent and ethical ways. In the ever-changing digital landscape, privacy measures will continually evolve— like the recent sender requirement updates from Google and Yahoo— that’s why it’s crucial to stay informed about the privacy laws that apply to email. Are you up to speed on […]