When it comes to storage, not all data is the same. Different data has very different performance and capacity requirements. With the explosion of unstructured data – 80% of data growth worldwide is unstructured data – the landscape has become even more complicated. Make sure you have what you need to handle all this data and store it appropriately. This […]

Read this complimentary copy of the SiriusView: Marketing Automation Platforms 2017 and learn more about Marketo’s key differentiators including its native multi-channel experience, live event management, and content recommendation functionalities. Marketo’s powerful marketing automation capabilities and seamless CRM integrations are complemented by our LaunchPoint ecosystem featuring over 500 technology and service providers that offer best-of-breed solutions for today’s marketers. The […]

The advent of digital technologies has changed practically every aspect of business operations. From how employees communicate with one another, to how you connect with your buyers and customers, an online marketing strategy is crucial to every industry. In fact, businesses without dedicated digital marketing campaigns are behind and will quickly become obsolete. Financial service institutions have traditionally been slow […]

Data is at the heart of Digital Innovation and organizations globally are transforming their businesses to take advantage. Whilst this strategy is a key focus, emerging data protection regulations demand better. Information Management and Governance processes to ensure the business implications of GDPR become part of day-to-day operations. Gaining visibility, insight and analysis of what data you have, where it […]

Data holds the key to your success, regardless of the type of business you are in or the size of your organization. Yet many of us struggle to access the information we are looking for, at the critical moment we want it. This new eBook from Veritas, “The Real Costs of Data Discovery”, explains why it’s so difficult to find […]

The unprecedented growth in data demands enterprises to take a fresh look at enterprise data management that reins in costs and ensures data is available when and where it’s needed. Often, companies are storing multiple copies of the same files, probably on different storage facilities. That points to a storage management problem on top of the sheer data volume issue. […]

Segmenting your audience, the act of dividing your customers into definable and actionable parts, is essential to your marketing success—particularly with customer nurturing. The more you segment, the more relevant your nurture programs will be. If you are not relevant, your audience simply won’t pay attention. Being relevant means sending the right content, to the right person, at the right […]

More and more, consumers do research, form opinions, and draw conclusions well before they choose to interact with your brand. This change has sparked a shift in the marketer’s focus from being primarily focused on acquisition toward building relationships with consumers wherever they may be in their unique customer journey. But this shift takes time and resources, and the perception […]