Marketers shouldn’t work in the dark. The science of online testing shines a light on your marketing, showing you what to optimize throughout the entire customer journey. The new Adobe guide, Finding Eureka, shows you how. Read the guide to learn: • Strategies and best practice approaches to online testing • Incremental steps to improving your online testing • The […]

A great customer experience requires great content. And to ensure all your content meets customer expectations, you need a combination of the right talent, technology, culture, and strategy. It takes effort, but it’s worth it to earn your customers’ loyalty. In this report, we share the nine steps to achieve content marketing excellence, including how to: • Define a content […]

The ideal customer experience is everything today, and it starts with a modern digital foundation. You can’t give customers the timely and relevant experiences they expect with outdated solutions that are cobbled together. Read The Blueprint Redefined to see how a modern digital foundation can get you there. You’ll learn: • How a unified platform lets you easily manage and […]

The log management space is confusing, noisy, and crowded with solutions that are often very similar or vague about their offerings. Whether you have a log management solution in place today or you are building your IT stack from scratch, you have to learn the right questions to ask. In this buyer’s guide discover 11 questions that you should be […]

This white paper provides real examples of metrics that can bring good DevOps practices to many major departments, including: • The Sales Team • The Customer Sucess Team • The Product Team • The Marketing Team • and the Data Science Team Inside, you will find example queries, visualizations and alert configurations to monitor CRMs like Salesforce, Helpdesks like Zendesk, […]

The ELK Stack is the current preferred stack for do-it-yourself (DIY) logging. It is generally thought to be composed of three software packages: Elasticsearch, Logstash, and Kibana. The truth is that a successful ELK Stack implementation requires a great deal more than those three technologies. Read the full paper to understand all of the components required to achieve a production […]

Changing demographics, labor shortages, and skill deficits are making it tough for recruiters in 2017. But all is not lost. Here are three big challenges—and three big solutions—to conquer talent acquisition in 2017.

Companies need to adapt their performance management strategies to better reflect the changing dynamics of the modern workforce and ensure their employees reach their potential. According to Deloitte, 58% of executives believe their current performance management approach neither drives engagement nor leads to high performance. Even today’s top leaders think “the old way of doing things” is throwing resources down […]