Disruption and transformation are the major themes in the 25th annual RIS/Gartner Retail Technology Study. Retailers face significant risks and challenges in 2015, but success awaits those ready and willing to adapt, innovate and differentiate by embracing new strategies and technologies. Download this popular, NetSuite sponsored report to learn key takeaways for continuous innovation and success.

Today, brands that can deliver a unified customer experience across all of their online and offline channels will edge out the competition. But it takes a unified organization to meet the challenge. Read our new white paper, The Unified Customer Experience Imperative, and learn: • Why organizational alignment is essential in the world of the hyper-connected customer • The four-step […]

Consumers expect ultra-connected experiences. Whether it’s in-store, on the web, using a mobile device or through wearables, consumers want every interaction to be effortless, relevant and lightning fast. Marketing 2.0: Reinventing the Customer Experience gives you the strategies you need to revolutionize your marketing in a world that’s always connected. Read the Adobe guide to learn: • Six ways to […]

Customers interact with companies across many channels and devices — and for each interaction, only seamless and personalized experiences will keep them engaged. Marketers need to see customers as individuals, and serve up content that meets their expectations — whether they are online or offline. Read our new white paper, Shifting campaign performance into high gear, and learn how to: […]

Your customers are constantly overwhelmed with marketing messages, advertisements, and offers. To stand out, you need to deliver relevant content that increases conversion and engages your customers. Read Putting Email Marketing in Context to learn: • How to overcome common challenges of personalization and email • Best practices for implementing contextual email on a low budget • How to measure […]

Fragmented customer data from client databases, CRM systems, and various marketing platforms results in disjointed messages that can frustrate customers along their journey with a brand. Download the new eBook from Adobe, “Unleash Your Power: Accelerate Your Agency with a Data Management Platform,” to help your clients realize the full power of the data around them, create personalized customer experiences, […]

Every year, consumers demand more personalized content. But the challenge is to deliver that content across new channels, devices, and experiences. Read The Marketer’s Guide to Articulating DAM Return on Investment to learn why a digital asset management solution can be the key to delivering more content, faster. Read the Adobe white paper to learn more about: • Why you […]

Personalization is no longer just about using data to learn about your customers and deliver relevant content. As channels and devices evolve, personalization is also about using your data to deliver experiences that every customer finds engaging. Read our new white paper, Experience Design Optimization: Where Personalization Goes to Grow Up, and learn: • The experience design optimization process • […]