The EIU surveyed 499 CMOs and senior marketing executives worldwide to explore which technologies and customer trends are likely to change marketing organisations the most over the next five years. The results paint an even more transformative picture for marketing in its quest to own the customer experience. Download this report to learn about this transformation and hear perspectives from […]

As a B2B marketer, you’re always looking for ways to more effectively reach your goals and support sales by bringing in qualified leads and generating demand for your company’s products and services. Traditionally, marketers do all they can to maximize their voice in the market and engage the largest number of potential buyers with broad-reaching demand generation techniques. However, it’s […]

The Financial Services Sector has seen transformational changes and undergone a period of massive overhaul following the financial crisis that rattled this market six years ago. The turmoil created a major setback as financial institutions had to make some significant changes in order to re-establish trust and re-evaluate long-term profitability, while stabilizing the resources spent on protecting customers. The Financial […]

Customers crave great content like kids in a candy shop. So enterprises worldwide are embracing design to give them a sweet experience across every touchpoint. Discover how to mold your content strategy to adapt to design trends and customer tastes. Read Mass Producing Deliciousness to learn: • How enterprises are meeting design and content demands • Why customer experience matters […]

Cloud Computing forever changed the way IT gets things done. But when your data moves off premise, you need to know that your SaaS vendors are maintaining the industry’s highest security standards. Read this Info-Tech white paper, Security Concerns Overcome: Customers moving to SaaS, and learn five ways you can work with your SaaS vendor that will inspire your confidence […]

Cryptography forms the basis of trust on the internet. Without it, secure online shopping transactions wouldn’t be possible, private messages couldn’t be sent and sensitive corporate communications couldn’t safely transfer across websites and networks.

The demands of website security have changed. Complex licensing and one-off purchases don’t deliver comprehensive security. Symantec™ Complete Website Security does. In a rapidly changing threat landscape, budgeting for SSL and other security tools has become a matter of guesswork. Symantec™ Complete Website Security eliminates this uncertainty. A single package and single price gives your organisation access to everything it […]

IDC conducted detailed interviews with nine organizations to understand the impact of optimizing the delivery of business applications with Riverbed SteelHead. These organizations reported that SteelHead provided significant value by cost effectively improving network and application performance, which bolsters their business operations and results. IDC calculates that these organizations will realize benefits worth an average of $27,014 per 100 users […]