These days, email is the glue that ties your customers’ identity together across channels. Because of this, the rewards of sending relevant, personalized email messages are invaluable to your brand. But if you can’t deliver, your entire cross-channel marketing strategy is at risk. Read The Relevancy Group and Adobe Campaign study, Assessing the Return on Email Marketing Strategy. In it, […]

Download our guide, 10 New Year’s Resolutions for Email Marketers, to learn how you can transform your email campaigns in 2016. You’ll discover new ways to make the most of this highly effective channel — so you can enjoy better results all year long. Get the guide now to learn how you can: • Prioritize mobile email in your marketing […]

As customer demands evolve, so must your tools. That’s why brands, publishers, and agencies have turned to DMPs to better manage their data assets. And our platform offers a range of innovative features to meet your data management needs. According to Forrester, “Consider Adobe if you want all options: a full stack plus an array of integrations.” Read the new […]

The sheer volume of data available to marketers can be daunting, especially without a data management platform (DMP). With a DMP, marketers can handle growing data challenges, create powerful customer insights and deliver marketing campaigns that increase revenue. To better understand your data, read the Adobe and Digital Doughnut white paper Data Management Platforms Deciphered. Learn how DMPs: • Create […]

Five years ago, the mobile revolution was in its adolescence. Now, it’s in the midst of a growth spurt, and it’s developing faster than ever. To keep up, you need to deliver customer-winning mobile experiences that drive loyalty for your brand. And the key for achieving this is mobile maturity. Our report outlines survey results from marketing and IT decision […]

Hacker attacks are evolving to target applications and to focus on financial gain. Attacks on Linux, Android, and OS X continue to grow. And government regulations threated to drive legitimate security research underground. Those are some of the findings of this year’s deep dive into the cyber threat landscape by HPE Security Research. Cyber Risk Report 2016 Executive Summary brings […]

Many regulatory compliances include requirements for how IT data should be collected, analyzed, and stored securely. So how should log data be managed to meet these compliance standards? This paper will help you understand what you should be looking for in log management tools used for compliance purposes.

Today’s systems can include thousands of server instances or micro-service containers, each generating its own log data. With the rapid emergence and dominance of cloud-based systems, we have witnessed explosive growth in machine-generated log data. As a result, log management has become a staple in modern IT operations, supporting a number of use cases including debugging, production monitoring, performance monitoring, […]