Download our new guide, Up Close and Personal, to learn how you can make the most of marketing’s hottest real estate — the mobile device. You’ll discover the tools and strategies you need to adopt a mobile-first mindset, so you can connect personally with customers. Right where they live. Get the guide now to explore the three Cs of mobile […]

For many SMBs, finding the time to proactively manage employee performance is difficult. The emphasis is more often on increasing revenues and achieving stability, especially in the early days. However, as businesses grow, the need for improving staff engagement, productivity and loyalty becomes increasingly important. 6 Steps to Performance Management Best Practice offers a practical guide for organizations that have […]

Talent is often a major barrier of organizational growth because it involves managing the growth and personalities of your workforce. So what can stakeholders do when New Hire Nancy doesn’t have a handle on the company culture? Or when Salesman Steve is behind schedule in learning about new products and services? They can start by giving an employee makeover. Download […]

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NASCAR needed a way to monitor and make sense of social, digital, broadcast and traditional media conversation and coverage. It engaged HPE to provide an end-to-end solution comprising HPE services, HPE software, and HPE hardware to build a state-of-the-art Fan and Media Engagement Center. NASCAR is now better able to engage with fans and media in ways that surprise and […]

In Forrester’s 20-criteria evaluation of big data text analytics platforms providers, they identified the 10 most significant ones — Attivio, Cambridge Semantics, Clarabridge, Digital Reasoning, Expert System, HP Enterprise (HPE), iBM, Linguamatics, OpenText, and SAS — and researched, analyzed, and scored them. This report shows how each provider measures up and helps application development and delivery (AD&D) professionals working on […]

What can we do with massive amounts of diverse data coming from everywhere at a breakneck pace? Machine learning, an automated data analysis approach, delivers coveted business insights with iterative learning from data to uncover critical trends, patterns and relationships.

Of course customers want great content, but understanding what defines great isn’t so easy. We surveyed 12,000 customers worldwide about their content cravings and learned what it takes to make content irresistible. Read Achieving Deliciousness: Adapting to an increasingly Content Hungry World to learn: • How multiple devices change content consumption • What customers specifically look for in content • […]