Support organizations are implementing new technologies and processes to better connect customers with technical support teams, and customer satisfaction is paramount. However, most organizations admit they’re not proactively aligning their priorities with their customers’ expectations. Are the needs of the support team different from what customers want and expect? Recent research by HDI delves into the two groups’ expectations and […]

Download the Top 10 Mobile Predictions for 2015 to learn how you can win big in the new year by investing heavily in mobile marketing. You’ll learn about the oncoming mobile technology arms race — and you’ll discover the steps you must take to stay ahead of the pack. Download the report now to see all ten predictions and actions […]

The more consumers interact with media, the more marketers know about their habits, and the less time they need to plan and guess actions. Mix Optimization Takes Over Planning, a new Forrester Research, Inc. report, shows why it’s important for marketers to transition to a marketing optimization platform and provides key steps that will help enable the transition. Read the […]

MGI Research has just awarded Aria Systems with its highest ranking among cloud billing companies, in the 2015 MGI 360 Ratings. According to the MGI 360 Rating, customers cite Aria’s exceptional capabilities in managing complex billing requirements across corporate hierarchies, geographies, currencies, and billing modalities. The rating also notes “Customer satisfaction is high, in part due to the flexibility of […]

Business-to-Business sales organizations have always been under pressure to uncover new opportunities, hit sales targets, and maximize productivity. But in today’s new age of the customer—where customers are better informed than ever and excellent service often trumps a lower price—sales goals cannot be reached simply through hard work. Sales teams need information that enables them to understand customers better and […]

The sales process is changing, shifting the initial contact between rep and customer further and further back in the buying cycle. This executive brief analyses how sales functions can start using existing customer and sales data to reclaim the lost part of the buying cycle and start having higher value relationships with customers and prospects.

In this richly detailed report, Forrester Research, Inc. explains the importance of social relationship platforms (SRPs) and evaluates eleven of the most significant providers according to 41 exacting criteria — including each vendor’s current offerings, strategy, and market presence. Of those eleven providers, Forrester named Spredfast a Leader in SRPs, with comments such as: “Spredfast strikes a strong balance between […]

The dreaded annual performance review: whether you’re on the giving or receiving end, it can be an uncomfortable experience for both managers and employees. But it doesn’t have to be. See how great organizations use reviews to: • Motivate employees • Increase employee productivity • Create an on-going dialog between employees and managers • Support overall organizational goals