In a series of three steps, How to Converge Media reveals the importance of converging paid, owned, and earned media into your marketing strategy. Citing multiple case studies on brands such as Patagonia, Victoria’s Secret, and The Big Ten Network, this whitepaper answers the vital question that any marketer should be considering – “What is the perfect formula to enhance […]

As the effectiveness of traditional advertising declines, marketers must find new ways to promote their brand campaigns. Rather than focusing dollars solely on paid advertising, the new imperative is the convergence of paid, owned, and earned media. However, generating earned media within your paid and owned channels is a relatively new concept and can be a challenge for marketers. We’ve […]

We partnered with The CMO Club to survey over 200 Fortune 500 CMOs from around the country. They were asked questions about their biggest priorities, their challenges for 2014, and the best ways to engage their audiences. What we found is sure to get the gears in your head turnin’.

Choosing the best social technology platform to build your social campaigns can be a difficult task. Knowing the right questions to ask and what tools are needed to create captivating campaigns are vital in finding the perfect platform for your brand. In our exclusive whitepaper, we give you the insights needed to find the right social technology platform for your […]

What kinds of remarkable things? How about more inventory, so you can boost your revenue? How about new offerings that will help you better compete for sponsorship dollars? Sounds too good to be true, right? Well, it’s not. In a series of three steps, this whitepaper will reveal a new approach to creating sponsorship offerings that will knock the socks […]

Sponsorships are a valuable way to connect with your target audience. How are you leveraging this opportunity to increase audience engagement and improve ROI? By integrating social media into your sponsorship, you’ll boost exposure and attract more attention. Download this report to learn the five ways you can ensure your brand gets noticed.

Online retailers do everything they can to build successful e-commerce sites to increase sales and drive revenue. There’s never any acceptable reason to let poor database and web site performance get in the way. When it comes to optimizing database performance, here’s what leading e-commerce retailers did to ensure optimal performance. Download this eBook to learn: • Why the databases […]

A growing number of shoppers are using social media sites to complain about products and service, but more than half of companies and brands are operating without strategies in place to deal with unhappy customers. Monitoring and managing social media can make or break a retailer’s customer relationships. Social media is the new frontier of customer service. If your business […]