Connect the left and right brains of marketing to deliver the most compelling content to the right person at the right time. Read the Adobe Campaign Guide to Touchpoint Marketing to learn new marketing models that will help you reimagine personalization and get a holistic, 360-degree view of your customers. Read the guide to learn how to: • Blend art […]

Sometimes email is the forgotten marketing channel. It’s not as new or topical as social or mobile, but it’s as reliable and profitable as ever. A study from the Direct Marketing Association says that email provides a $39.40 return on every dollar invested into it. We’ve produced a marketer’s guide that discusses the next frontier of email marketing. Learn the […]

Download our new white paper, Top Analysis Tips & Tricks for 2015, to discover best practices for marketing analytics success. Packed with practical advice from digital marketing experts and industry insight from Web Analytics Demystified, this hands-on guide will help you: • Implement advanced segmentation strategies • Make the most of marketing attribution • Build models for predictive analysis

Marketers use A/B testing to deliver the most optimized and targeted experiences for their customers. Sometimes marketers encounter pitfalls that produce misleading findings, which lead to less efficient offers and lower conversion rates. Read Nine Common A/B Testing Pitfalls and How to Avoid Them to: • Recognize the nine most significant A/B testing pitfalls • Discover the five steps to […]

Read our report, Why Marketing Should be Personal, created in partnership with Econsultancy, to learn why 700 marketers ranked personalization as the number-one strategy for marketing success — and find out how you can seize new personalization opportunities for your business, too. Download the report now to discover all the findings, including: – 65% of companies use customer data to […]

How does your cyber security program compare to other companies? Where do your security people, processes, and technology place you among peer organizations? And more important, what should be your next steps to improve your program? Based on their research, Enterprise Strategy Group has developed a cyber security maturity model that classifies organizations as basic, progressing, or advanced. Read this […]

Your ability to detect and stop cyber attacks depends on the effectiveness of your security operations team. How does yours stack up to the best? And what should you do to improve? HP Security Intelligence and Operations Consulting has assessed the capabilities of 87 security operations centers worldwide. This updated 2015 report bring you the latest information. Read it to […]

Home security and remote monitoring systems are a major application of the Internet of Things (IoT). Most include sensors, motion detectors, video cameras, and recorders—all connected via the cloud to a mobile device or the web. But are they—and IoT applications in general—secure from hackers? This research study uses HP Fortify on Demand to test 10 popular home security systems. […]