Adobe received the highest score for current digital experience (DX) delivery offerings in The Forrester Wave™: Digital Experience Delivery Platforms, Q3 2014 report. And, we’re continuing to innovate. Since the evaluation, we’ve launched several new capabilities that include richer support for mobile apps, increased usability through visual workflows, and a master marketing profile. Read the report to see why Adobe […]

When mobile is done right, businesses reap the benefits. Companies using mobile analytics see an 11.2% increase in marketing ROI compared to a 15.9% decrease for companies that don’t. The Aberdeen Group report, Mobile Analytics: Precision Marketing across Mobile Touch-Points, provides insights into better mobile strategies. Read the report to see how incorporating analytics into your mobile marketing strategy will: […]

The most successful community banks are using advanced customer relations management (CRM) and collaboration technology to mitigate risks and maximize opportunities. Are you ready to take the first step towards a more profitable future? Download this white paper to learn how.

Banking customers and prospects are interacting over phone, social, mobile and in person. The mountain of data captured at each of this touch points makes it challenging for a bank’s different lines of business to respond to prospects and customers in a streamlined fashion. In this white paper created in partnership with American Banker, you’ll learn how you can increase […]

Speakers: Lauren Freedman (e-tailing group) & Ross Haskell (BoldChat by LogMeIn) With the rapid transformation of consumer behavior, customers are engaging in more ways and on more devices than ever before. Because of this trend, businesses are looking for robust customer engagement solutions that provide the ability to interact with customers on any device, at the right time. How prepared […]

The accelerating trend of customer mobility, ever-increasing expectations of those same customers, and the explosion of end-user device options, are all pushing today’s support organizations to the brink. Luckily for today’s organizations, solutions and workflows are available to help them keep pace. By continuously improving your customers’ support experiences, you’ve addressed one of the most important factors in earning their […]

Every company has the same mission: to maximize their value. But in our view, your most valuable asset isn’t your product, or your branding, or even your team – it’s your customers. The most successful companies succeed because they excel during each stage of the customer lifecycle: in acquiring new buyers, in growing their lifetime value, and in converting them […]

Speaker: Kate Leggett (Forrester Research) Customer expectations have changed. Customers expect to engage with companies across every channel of service – anytime, anywhere. This shift creates new opportunities for companies to shape how they interact with their customers. In this webinar, guest speaker Kate Leggett, VP, Principal Analyst at Forrester Research, Inc., will share the latest trends shaping the future […]