The International Speedway Corporation—hosting more than 100 races a year at over 14 race tracks for 4 million+ fans—uses data-driven marketing to create personalized experiences tailored to their fans. Watch this short video to learn how International Speedway Corporation provides: • Customer communications focused on the right message at the right time via the right channel • A customized experience […]

Sir Francis Bacon said it best: “Knowledge is power.” And for marketers, there is no knowledge more powerful than knowing your customers. Understanding your customers’ preferences, browsing habits, and purchase history – across both online and offline channels – means you’re equipped to offer the most relevant, most meaningful customer experience. Engaging your customers when, where and how they want […]

World-class digital insurer Aviva is the 6th largest insurance company in the world. By unifying their customer data into a single repository and employing data-driven marketing they’ve been able to understand their customer’s needs faster. Through data-driven marketing Aviva can proactively interact with customers across multiple channels, enhancing loyalty, increasing campaign ROI and meeting regulatory compliance quickly. This case study […]

Mobile provides unlimited opportunities and methods for marketers to connect with anyone, anywhere, anytime. It also provides increased power to your customers. This Campaign Manager Leadership Series eBook will cover how marketers can improve your campaign responses by leveraging mobile in your campaigns.

A look at the importance of customer data–who they are, what they do, what they’re interested in, what motivates them–in creating a holistic customer view. This paper looks at how data-driven marketing creates more loyal and more satisfied customers.

Facebook Ads is an extremely powerful and effective platform, but isn’t the easiest to navigate. So Simply Measured asked some of the most influential social media brand marketers for their top tips for advertising on Facebook, and the result was this guide. Download these tips to learn Facebook Ads best practices, including: – A crash course on using Facebook Ads […]

Twitter is a network built for speed and the changes can be hard for marketers to keep up with. This Twitter eBook from Simply Measured delivers the most current metrics and tactics for analyzing your brand’s activity. Learn what’s changed in the last year and how to keep your Twitter strategy ahead of the curve. Download this eBook to get: […]

It’s not enough to just know that your customers and potential customers are on Facebook – the key is to reach and engage them. How? The answers are in your Facebook data. But navigating mounds of Likes, comments and other metrics can be a daunting task for any marketer. In this 70-page eBook, Simply Measured gives you everything you need […]