Post Tagged with: "gf_row"

Webcast: 7 Steps to Business Success on the Internet of Things

The Internet of Things (IoT) promises to evolve the way the world does business, however understanding how to apply it to your company can be a mystery. Most people struggle with understanding the potential business uses or tend to get caught up in the technology resulting in solutions that fail to meet even minimum business goals. Join LogMeIn, Salesforce, ARM […]

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Using Analytics in B2B Life-cycle Marketing

More-empowered buyers are forcing traditional B2B marketers to become increasingly customer-centric. Consequently, B2B marketers can no longer rely on a one-size-fits-all messaging strategy to reach customers. Life-cycle marketing can help them go beyond old-school funnel marketing to develop a much more personalized, multichannel view of their buyers’ wants and needs. This free eBook offers: • Guidelines for B2B marketers just […]

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Putting Social to Work for your Business: A Guide to Organizational Models for Scaling Social

If you want to influence the online conversation about your company, you need dedicated brand advocates who can participate in social media on your behalf. Advocates are invested in your success, aligned with your objectives and willing to defend your company. But where can you find them? Don’t look far. Your best potential social advocates are actually your own employees. […]

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Organize your Social Business: The Executive’s Guide to Enterprise Social Media

This white paper is designed to take your organization through the essential steps involved in implementing a successful and scalable social media strategy. Scale to meet customer needs and reap the rewards of effective social media engagement across the enterprise. Gain insight on how to mandate social media use to positively impact all departments: Integrate social into existing organizational and […]

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Grande Guide to Lead Scoring

Lead scoring. It’s not voodoo marketing anymore. Did you know that accurate lead scoring can result in a 192% higher average lead qualification rate? Unfortunately, the task of effectively assigning weights to each inquiry can seem daunting. Use this guide to learn the basics of lead scoring so you can enable your marketing and sales teams to identify where each […]

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Mobile Login Best Practices

“Mobile First” and “Mobile Only” are gaining more and more traction as mobile traffic continues to earn a greater percentage of overall digital activity. A recent report showed that consumers now spend 37% of their time online on mobile devices—and growing—but brands are still struggling to create experiences that don’t frustrate their customers. But don’t worry – we’ve got you […]

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2014 Janrain US Consumer Research: Social Login and Personalization

In October 2013, Janrain commissioned Blue Research to assess consumer attitudes of brands efforts to personalize digital interactions and whether social login is considered a valuable tool that supports these activities. Surveying a cross-section of approximately 600 U.S. consumers, the results show that consumers are not only being mistargeted, but that 94% are taking action, including automatically deleting and unsubscribing […]

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Key Considerations in Selecting a User Management Platform Solution

The rise of the social consumer creates tremendous opportunities for organizations to develop deeper relationships with their customers in support of their business objectives. Whether your goals are to acquire new users, increase on-site engagement, or collect and leverage customer insights (or all of the above), a comprehensive user management platform solution will play a critical role. Start your needs […]

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