Like any good performance, the live webinar should capture attention and stir discussion. For the content marketer, this conversation ends only when the curtain falls on a successful sale. “You’re creating a one-act play, so your players have to be well-rehearsed, relaxed, professional and on message.” This WebAttract eBook explores how to plan, produce and present webinars so polished they’ll […]

Wondering whether people really pay attention during your webinars? Well, if you engage them right, you’ll know they are. “With a bit of creativity and some effective tools, you can keep your audience glued to the screen and attentively listening to your dialog.” This eBook by Tom Bunzel, author of Tools of Engagement, surveys 7 tools you can use to […]

With just a few clicks of the mouse, webinars get you in front of the people you need to reach. But are you maximizing the full potential of your webinar tools? “Using webinars to spread information inside your organization will save money, save time, improve the speed of knowledge transfer and help employees feel connected to your vision and mission.” […]

Responsive Web Design is the new reality. But the performance challenge of responsive design, particularly on mobile devices, is a serious consideration you must address. Balancing the quality of the user experience and fast page loads are two important priorities that can be difficult to balance effectively. Forrester’s new report looks at the performance considerations of responsive site design and […]

This year, content marketing has become one of the most popular marketing buzzwords to date. Just take a look at how the term “content marketing” has increased in Google search from 2009 to 2014. Whether content marketing is here to stay or not, one thing is for sure: high quality, original Google Searches for Content Marketing (2007 – 2013) content […]

At the core of every content strategy is creation – and for written content, that’s writing. A successful content strategy includes many moving parts: content planning, content creation, content promotion, measuring your content’s performance and optimizing for success. Each component is equally as important to your content strategy. At Scripted.com, we see many businesses outsource content because they’re stretched for […]

One of the most important actions you can take to create high-quality, original content is to maintain a specific style within your content. To scale your brand and voice across all of your content, your team needs a well defined style guide. We’ve put together a handy, go-to style guide for you to turn to the next time you’re scratching […]

Without good writers, a business can’t have the ammunition to communicate their goals, beliefs, successes and more to prospects through content. Hiring great content writers isn’t always easy though — there’s a process, and it’s a mix between being at the right stage of your content strategy and asking interviewees the hard questions. In this eBook, you’ll learn how to […]