This paper conveys how the pressure to increase customer satisfaction metrics with less funding will increase as companies look for new ways to differentiate their services and reduce customer churn. To get ahead, customer support organizations must maintain a focus on using the right measures of success. They need to empower agents to support more customers better, providing them with […]

Generating big ideas from big data analytics requires business leaders to think big. After all, in a single year, people generate 1.8 zettabytes of data – the equivalent to every U.S. citizen tweeting three times per minute for 26,976 years! Harnessing such massive amounts of data is a challenge of heroic proportions, yet the rewards are greater perspective of your […]

Data-driven marketing – the process of collecting, connecting, analyzing, and using data to power highly-personalized campaigns – is one of the most effective ways for marketers to take full advantage of today’s marketing opportunities. When you know more about your customer, you can do more with those insights and engage your customer with relevant, timely offers. When marketers leverage these […]

Start with data-driven marketing – the process of collecting, analyzing, and executing on insights from structured and multi-structured data (i.e., big data) across the enterprise to drive customer engagement. By connecting with your customers and anticipating their needs through predictive analytics and multi-channel metrics, marketers can consistently deliver a high-quality, customer-driven brand experience.

With mobile’s growing dominance, the old way of designing emails for desktop viewing needs to change. Your content must adapt itself to look perfect in any orientation. If it doesn’t, all the hard work you’ve put into creating your message could be wasted. Now is the time to think about when you’re sending your emails and the message you’re delivering, […]

The 7 Whiteboard Sessions Every Social Strategist Needs to Have Anyone working in social media knows things in this industry are constantly changing – from new strategies to new technologies to new platforms. It can be hard for social media practitioners and companies to stay ahead of the curve, particularly as enterprises, brands and agencies look to expand and scale […]

You are just one step away from downloading Bronto’s newest white paper, “Love ‘Em, Leave ‘Em & Move On.” If you love them, set them free … but before you do just make sure they really want to go. In this white paper, email and research expert Jim Davidson puts an entertaining spin on retailers’ relationships with email subscribers by […]

How will you maximize sales this year? What new strategies and automation tactics should you implement? With the constant evolution of commerce marketing, online retailers need to find new ways to reach customers and keep them engaged. This white paper offers interviews with Bronto’s marketing strategists as they provide insight on how to create personalized campaigns using the latest automation […]