When your target customer seems unreachable, it’s time to think like a ninja. “Their legendary prowess enabled them to get into impenetrable fortresses.” This brief by sales expert Jill Konrath unveils 7 secrets to gaining access to new accounts that will transform you into a prospecting ninja.

Savvy B2B marketing leaders are going beyond revenue performance management to transform marketing into the architect of engagement across the customer life cycle. Lead-to-Revenue Management (L2RM) platform vendors are stepping up with tooling that enables customer-centric, multichannel, personalized marketing — at scale. Companies that have implemented an L2RM automation platform have seen results in both organizational maturity and business impact. […]

Enterprise marketers have larger sends and bigger budgets, which increases their need to A/B test new techniques, layouts, and messaging for lead generation campaigns. Optimizing and improving conversion rates can make a big difference in marketing ROI, and lead to proven tactics and techniques organizations can adopt over time. In this Enterprise Playbook, we’ll cover the following lead generation topics: […]

For your recurring revenue businesses is it better to buy managed, on-premise software or buy an on-demand cloud service solution? This latest e-paper free from Aria Systems answers this question in detail while discussing the requirements behind today’s successful recurring revenue models. Today’s customers want to choose how they consume product and services they buy online, so it’s important that […]

The trend in businesses adopting recurring revenue models is transforming markets and creating new opportunities. This latest e-paper from Aria Systems explains how these businesses can take full advantage of this trend by developing a new mindset around effectively managing customer relationships. Recurring revenue businesses need solutions that can handle all that is required to support long-term, ongoing customer relationships. […]

Transforming Customer Experience through Mobile With customers increasingly experiencing a mobile mind shift, mobile needs to be at the forefront of your customer experience (CX) strategy. This Forrester Research report explains how to apply the IDEA cycle to transform customer experiences with mobile, and ensure that your customers can access what they want in their immediate context and moments of need.

Effectively Leveraging Responsive Web Design Web traffic on mobile phones and tablets is increasing to the point where firms must optimize for these touchpoints. Download this Forrester Research report on Responsive Web Design (RWD) to understand RWD’s complexity and how to leverage it to meet your customers’ mobile needs.

Review the 2013 Online Holiday Shopping Season and Prepare for 2014 The busiest shopping days of the season did not disappoint, and we have exciting data to share with you as we look back on the 2013 holiday season. Download this Akamai’s Report for a full recap and analysis of the 2013 online holiday shopping season including overall web and […]