Post Tagged with: "gf_row"

How Chros Deliver Business Impact: Five Things the C-Suite Should Know About Talent and How HR Can Deliver It

How CHROs Deliver Business Impact: Five Things the C-suite Should Know About Talent and How HR Can Deliver It.  HR and strategic talent practices can have a significant impact on a business — lowering turnover, increasing employee engagement, retaining your best people, and boosting revenue per employee. Find out what successful CHROs know about creating business impact and leveraging best […]

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Why Marketing Automation? An IT Professional’s Guide

Have sales and marketing come knocking at your door already? If not, they soon will be. Marketing automation systems are not a passing fad; they are providing measurable and impressive ROI across the enterprise. Learn more anout the right IT tools to engage customers online and keep them engaged until they buy. Download: “WHY MARKETING AUTOMATION? AN IT PROFESSIONAL’S GUIDE”

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Targeting That’s On Target

Hopeful messaging is wasted messaging. Clear targeting means more than just Who. It also demands a knowledge of How, When, and What. Read this quick guide on what you can do to ensure your web pages and white papers, social posts, and search optimization are primed and ready for any “road to discovery” your audience takes. Get a clearer picture […]

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Software & SaaS Financial Metrics and Key Benchmarks

Successful software companies use metrics and benchmarking to gain visibility into business performance. Every finance leader should be able to assess your company’s health through comparisons with peer companies and by establishing your own unique metrics. To get started, download this free paper from OPEXEngine, a leading software metrics and benchmarking research company.  You will learn how to: Ÿ• Calculate key […]

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The Need For IT To Get In Front Of The BYOD Problem

Bring Your Own Device is a growing trend where employees use personally owned mobile devices to access privileged company resources. While BYOD can reduce corporate costs and improve employee morale, it can lead to serious problems for corporate IT departments, including higher management costs, less control over content, compliance issues and security risks. This paper examines BYOD, presenting the results […]

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The Truth About Responsive Design

You may be saying to yourself, “Not another white paper on responsive design!” But after reading this white paper, you will have a better idea of what exactly responsive design is and understand why just having a responsive design website won’t solve much unless you focus an equal amount of attention on delivering contextually relevant user experiences across all digital […]

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Segmentation Dos and Don’ts

Make sure you’re asking the right questions from your data, and uncovering attributes about customers that you can respond to in real-time, in order to deliver the relevant website experiences needed to grow your business. This eBook reveals eight dos and don’ts of segmentation, as well as ways to leverage that knowledge to deliver more relevant customer experiences and improve […]

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The Realities of Online Personalization

Produced in association with Econsultancy, this exclusive research explores what is driving online personalization, the tactics and types of data being used to tailor the online customer experience and the barriers to success. Some of the key research findings: • Personalization is seen as vital for business performance: 94% of in-house marketers surveyed see personalization of the web experience as […]

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