1 in 3 consumers say they will walk away from a brand they love after just one bad experience. While there is a road to recovery, in most cases, from a bad interaction, customer retention is still cheaper than customer acquisition. As long as the old rule of thumb holds true that acquisition will cost five times more than retention, […]

Watch this webinar on-demand featuring PwC and Okta, where we will delve into the success story of how a Customer Identity Cloud (CIC) playbook at Wyndham was implemented, one of the world’s largest hotel chains. Discover how this implementation enabled Wyndham to enhance their user experience, fortify their security framework, and helped achieve significant operational efficiencies. Don’t miss this opportunity […]

Winning loyalty programs ensure that only legitimate customers are able to access their loyalty accounts and that those accounts are easily accessible and reflect their preferences and behaviors. This is not easy when customer Identity is fragmented across technology. Identity fragmentation impacts an organization’s ability to effectively track, analyze and secure customer data. Watch this webinar on-demand featuring PwC and […]

As we’ve seen threats to password security increase in recent years, multi-factor authentication (MFA) has gained rapid adoption. For consumer and enterprise web and mobile applications, it’s become a key method of increasing authentication assurance. In this guide, we cover a lot of ground around authentication. First, we review the results of a survey, completed in partnership with IDG, that […]

Discover how Customer Identity and Access Management (CIAM) can enhance your security. Learn to battle bots, fake signups, and stolen credentials while streamlining authentication and authorization. Key Takeaways:• The importance of CIAM for securing customer data.• Identifying and mitigating identity threats.• Using phishing-resistant methods like passkeys.• Benefits of an adaptable CIAM solution. Speakers:Linda Gong, Product Marketing Manager, Industries Business Value, […]

How well are marketers really leveraging their customer data? Okta recently conducted a research study surveying 426 marketing professionals in the U.S. with the goal of answering this question. Read on for more information on the three major takeaways from the report:• Data leaders have confidence in their data— but that confidence doesn’t match the quality of their data• Data […]

Join Okta CMO Kerry Ok + AMA to learn about the top data challenges impacting marketing teams and strategies to overcome these. Based on research findings from 400+ marketers, marketers have a data problem. Despite AI and data analytics advancing at a breakneck pace, collecting, maintaining, and activating customer data is one of the top challenges marketers face today. There […]

In the crowded affiliate marketing landscape, networks prioritizing reliable payment practices stand out. Consistent and on-time payments are crucial for building a lasting relationship based on trust, and networks known for quick, on-time payments are more likely to attract high-quality affiliates, which is essential for growth and sustainability. Read this in-depth report from Tipalti on how to drive affiliate marketing […]